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Andersen Corporation · 3 days ago

Sr Manager Brand & Product Marketing

Bayport, MN

Full-time

Onsite

Senior Level, Lead/Staff

$132K/yr - $210K/yr

10+ years exp

Andersen Corporation is a company dedicated to achieving the full potential of its employees and communities. The Sr. Marketing Manager is responsible for overseeing brand and product marketing, setting strategic direction, and ensuring customer insights inform marketing strategies to drive market success.

Building MaterialHome DecorManufacturingWindowsWood Processing

Growth Opportunities

Responsibilities

Develop and execute strategies to build and strengthen the Andersen brand

Define and maintain brand standards, manage brand education, and oversee activation to ensure consistent identity and messaging across all channels

Monitor and measure brand performance and perception

Manage large scale, national brand marketing campaigns and initiatives to drive brand preference and choice

Develop differentiated product positioning and messaging for Andersen products

Plan and execute marketing campaigns and go-to-market strategies

Equip sales teams with tools and materials to sell effectively

Manage product launches for successful market entry

Conduct ongoing market research to understand trends and customer needs

Develop and maintain customer personas to guide marketing strategy

Implement a customer insights model for consistent data collection

Establish processes to integrate insights into marketing strategies and business decisions

Regularly communicate customer-driven insights to stakeholders to inform product development, marketing campaigns, and overall business strategy

Manage high-performing team and key agency partnerships

Manage brand and product marketing and large scale media budgets

Other duties as assigned by manager

Manages direct reports; provides ongoing mentorship and development of junior team members

Collaborates with a diverse group of senior internal and external partners, including responsibility for leading major cross-functional initiatives that drive organizational change

Provides brand guidance to large group of internal and external partners

Qualification

Brand marketingProduct marketingData analysisStrategic planningMarket researchEmpathyInnovationTeam managementCommunication skillsCollaboration

Required

BSBA in marketing or related field

Minimum 10 years of brand and marketing experience with a proven track record leading successful, large-scale marketing campaigns; agency and design experience preferred

Able to define and executive against long-term strategies that drive business outcomes

Sets high standards for expertise

Supports company-wide collaboration

Experience managing high-performing teams and demonstrated ability to lead with empathy

Able to make critical decisions while managing risk

Adept at navigating organizational change and ambiguity

Advanced data analysis, strategic planning skills needed to enable data-driven decisions

Fosters a culture of continuous learning and innovation; leads with growth mindset

Stays apprised of industry trends and techniques and brings forward innovative ideas

Strong written and verbal communication skills that enables engagement at all levels of the organization, including executive leaders

Benefits

401 (k) Plan, Employer Fixed Contributions & Company Matching

Profit Sharing

Medical, Dental and Vision Coverage

Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)

Life Insurance

Paid Time Off & Paid Holidays

Paid Maternity Leave & Paid Parental Leave

Career Growth Planning & Nationwide Career Opportunities

PROFIT SHARING: In 2025 Andersen has set a profit-sharing target of $3,500 per eligible employee, prorated as appropriate Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.