Purpose Financial · 1 month ago
Director, Data Science (Lead Generation)
Greenville, SC
Full-time
Onsite
Mid, Senior Level
5+ years expPurpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products. The Director, Data Science – Lead Generation owns the data science strategy for consumer loan acquisition and is responsible for lead scoring, routing, experimentation, and performance optimization.
CommunitiesFinancial ServicesProfessional Services
No H1B
Responsibilities
Own data science strategy for ping tree and offer wall lead generation
Lead a team that builds and optimizes models predicting conversion, approval, funding, loss, and lifetime value
Drive real‑time lead valuation, routing, and acceptance logic
Design and execute A/B testing frameworks across acquisition funnels
Evaluate new lead sources and traffic types in partnership with Marketing
Partner cross‑functionally to align acquisition with underwriting and portfolio guardrails
Present insights and recommendations to senior leadership
Qualification
Required
Master's Degree in Quantitative Field (Engineering, Statistics, Mathematics, Economics, or other comparable quantitative field) required or bachelor's degree in quantitative Field (Engineering, Statistics, Mathematics, Mathematics, Economics, or another comparable quantitative field) required
Over Five (5) years of experience working in data-science or a related field, with a focus on attributable digital lead generation customer acquisition
Experience in consumer lending is essential
Strong proficiency in R/Python, SQL, or another analytical tool is a must
Experience in building stochastic models
Strong knowledge of data modeling, machine learning, and statistical techniques
Comfortable with solving complex problems and using higher level mathematics
Ability to combine data from multiple sources and manipulate to analyze and interpret business performance
Excellent written and verbal communications skills are needed to communicate in person, by phone, and through email
Ability to quickly learn all technology needed to perform the role
Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment
Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location
Must be eligible to work in the USA and able to pass a background check
Benefits
Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks
Company
Purpose Financial
Purpose Financial is a consumer financial services company that offers a wide range of financial solutions and credit products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Paul Cho
Chief Operating Officer
Recent News
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