Genmab · 1 month ago
Director, Professional and Consumer Promotions Marketing (FL), EPKINLY Brand Team
Princeton
Full-time
Hybrid
Lead/Staff, Director/Executive
$191K/yr - $286K/yr
5+ years expGenmab is an international biotechnology company dedicated to developing innovative antibody products. The Director of Professional Promotions will design and execute the healthcare professional and consumer experience for the EPKINLY brand, focusing on hematology marketing strategies and collaborating with various internal and external partners to drive brand goals.
BiotechnologyHealth CareManufacturingMedical
Responsibilities
Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing
Establish and pull through the vision set by Genmab organizational leadership
Seamlessly integrate professional promotion strategies into the overall product brand plan
Manage detailed tactical plans and develop related content to drive brand goals
Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation
Partners with cross-functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging, etc
Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
Track and provide weekly key performance indicator reports
Representing the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests
Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization
Drive engagement and partnerships with relevant professional societies and marketing advisory boards
Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness
Qualification
Required
Bachelor's Degree
Minimum of 5 years of progressive responsibilities within oncology/hematology marketing
Ability to travel domestically up to 25%
Established people leadership experience with direct reports
Preferred
Deep understanding of HCP, Consumer, Key account, and GPO marketing concepts within pharma/biotech
Recent (BsAb, ADC, IO, targeted therapy, personalized medicine) oncology/hematology launch experience
Experience working in the highly complex, dynamic environment of an emerging organization
Demonstrated ability to work cross-functionally and on multiple projects simultaneously
Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results
Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization
Strong communication and presentation skills
Startup, emerging pharma, or new team experience desired
Prior joint venture, co-promote, co-marketing alliance experience strongly desired
Benefits
401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
Company
Genmab
Genmab is a biotechnology company focused on developing fully human antibody therapeutics for the potential treatment of cancer.
1001-5000 employees
H1B Sponsorship
Genmab has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (10)
2023 (6)
2022 (3)
2021 (3)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$11.7BKey Investors
Morgan Stanley Senior FundingGlaxoSmithKlineIndex Ventures
2025-11-18Post Ipo Debt· $6B
2025-09-29Post Ipo Debt· $5.5B
2010-07-01Post Ipo Equity· $134M
Leadership Team
Anthony Pagano
Chief Financial Officer
Anthony Mancini
EVP & Chief Operating Officer
Recent News
2026-01-20
2026-01-19
2026-01-19
Company data provided by crunchbase