Bally’s Corporation · 1 month ago
Director - Marketing
Baton Rouge, Louisiana, United States
Full-time
Onsite
Director/Executive
$91K/yr - $105K/yrBally’s Corporation is a global casino-entertainment company with a growing omni-channel presence. The Director of Marketing is responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the Casino and Hotel Operations.
CasinoGamblingHospitalityOnline GamesResorts
Responsibilities
Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies
Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives
Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas
Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business
Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives
Responsible for focusing on identifying emerging trends and issues. Identify and prioritize opportunities as they relate to marketing activities
Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies
Works closely with the General Manager, Corporate Marketing team and other property Directors to maximize effectiveness of all marketing activities
Develops, recommends and implements new special events & promotions while improving on existing activities
Gives regular ongoing feedback to the General Manager and Corporate Marketing team regarding the reactions of the customers and prospective customers across all channels
Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals
Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs
Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed
Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, and acquisition and worth goals
Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region
Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance
Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision
Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives
Performs additional duties and responsibilities as necessary or assigned
Other duties as assigned
Qualification
Required
Must possess excellent teamwork, interpersonal, guest service, written and verbal communication skills
Must have a professional demeanor and presence with the ability to interact with guests and team members in the Company
Preferred
A high school diploma or GED equivalent is preferred
Gaming industry experience is preferred
Benefits
Tuition Reimbursement
401k with company match
Comprehensive health packages
Paid Time Off
Company
Bally’s Corporation
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence.
Founded in 2004
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.45BKey Investors
Gaming and Leisure Properties
2025-09-11Post Ipo Debt· $460M
2025-07-01Post Ipo Debt· $1.1B
2024-07-25Acquired
Leadership Team
Robeson Reeves
Chief Executive Officer
Recent News
Business Standard India
2025-12-16
Providence Business News
2025-12-03
Company data provided by crunchbase