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Front Row · 2 weeks ago

Senior Manager, Partnerships (Influencer & Affiliate), Strategy & Design

San Diego, CA

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Front Row is a content creation and digital marketing agency specializing in the beauty, health, and wellness industry. The Senior Manager, Partnerships will be responsible for developing and executing influencer/creator marketing strategies to enhance brand awareness and drive engagement across various platforms.

Marketing

Responsibilities

Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments

Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content

Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance

Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches

Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action

Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant. Writing inspiring creative briefs and collaborating with influencers and creators to produce authentic, engaging content that feels native to each platform

Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail focuses

Utilize influencer/creator analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming

Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns. Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments

Act as a consultative partner in shaping how influencers and creators show up across omnichannel retail and marketing moments

Report regularly to leadership on progress, insights, and emerging opportunities

Collaborate with social and performance teams to ensure cohesive storytelling, alignment with brand strategy, and consistent delivery of KPIs

Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity

Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and being able to translate to client business

Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions

Develop standards, expertise and best practices to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer/creator marketing department, creating and implementing processes and timelines and owning big picture 360 go-to-market strategies

Manage direct reports and oversee day-to-day execution of campaigns and partnership programming across clients

Work hand-in-hand with business development to develop case studies, white papers, etc to fuel new client flywheel

Build relationships with talent agencies and representatives - making appointments, ideating relationship cultivating initiatives, and ensuring Front Row is at the forefront of talent innovation

Manage relationships with Creator platform reps (i.e. Creator IQ)

Take charge of how we are optimizing and growing both our internal partnership networks

Qualification

Influencer marketingCampaign strategyData analysisAgency experienceCreative developmentCreatorIQ proficiencyInnovative thinkingEmotional managementCollaborationProblem solvingLeadershipRelationship buildingSelf-motivation

Required

5-6 years of relevant Agency experience in communications, influencer/creator marketing and PR or related roles including direct experience owning and operating high-growth influencer/creator programs

Excellent interpersonal skills, specifically a capacity for collaboration

Expert problem solving, prioritization, and decision-making capabilities

Strong skills to lead and collaborate with individuals having diverse priorities and goals

Proven leadership in guiding and effectively communicating with peers and team members

Excellent capability in self-drive, motivation, and emotional management

Experience in managing director reports

Great at building relationships with clients and prospects

Entrepreneur mind focused on growing current client relationships and new business

Innovative thinker

Proficient in relevant platforms needed (i.e.: CreatorIQ)