Faire · 2 weeks ago
Lead, Public Relations & Industry Communications
San Francisco, CA
Full-time
Hybrid
Lead/Staff
$161K/yr - $222K/yr
8+ years expFaire is an online wholesale marketplace dedicated to empowering independent retailers globally. The Lead, Industry Communications & Customer Storytelling will execute thought leadership strategies, develop customer narratives, and enhance media relations to position Faire as a leader in the wholesale and retail sectors.
E-CommerceMarketplaceRetailRetail TechnologyWholesale
Responsibilities
Thought Leadership Execution: Lead the creation and execution of differentiated communications strategies that solidify Faire’s position as the foremost expert on wholesale, retail, and small business trends
Media prep: Equip Faire spokespeople for high-impact media engagements across podcasts, digital publications, and emerging channels by delivering strategic briefing materials and maintaining a unified, data-backed narrative
Customer Narrative Ownership: Work directly with the Sales Team to identify and promote customer narratives. Develop high-impact programs to feature customer stories and achievements that reinforce Faire's commitment to partner success (e.g., showcasing time/money savings and business growth)
Execute Vertical Strategy: Design and execute communications strategies that resonate with key retailer and brand verticals, effectively expanding Faire’s reach across various customer segments
Influencer & Expert Partnerships: Execute the strategy to collaborate with influential voices who shape retail and wholesale conversations, equipping them with insights to reinforce Faire’s expertise beyond our own product
Data Program Creation & Execution: Lead the effort to build our external data strategy. This includes defining and identifying key market trends and data gaps, and translating raw proprietary insights into compelling, digestible narratives for external stakeholders
Media and Authority Strategy: Work with internal partners to source and package proprietary insights regularly across owned and earned channels to drive authority and secure placement alongside leading consumer data sources
Rapid Response Program: Drive our rapid response program for industry-related media issues, ensuring swift, data-backed communications on breaking news, overnight trends and competitive actions within the wholesale and retail sector
Media Relationship Management: Cultivate and maintain strong relationships with relevant trade and trend reporters to establish Faire as a trusted data source for validating industry movements
Value Reinforcement: Support major product announcements by ensuring the narrative focuses entirely on how the product saves customers time and grows their business, rather than the technology itself
Product Milestone Leveraging: Utilize expansion and adoption metrics to pitch product success narratives to trade outlets, always emphasizing the tangible customer impact
Qualification
Required
8-10 years of progressive experience in communications, industry marketing, or thought leadership within a B2B SaaS, Marketplace, or SMB environment
Proven experience developing and executing rapid, high-stakes, reactive media strategies that protect and enhance corporate reputation
Exceptional ability to synthesize complex platform benefits into clear, compelling narratives that prioritize customer value and success
Deep comfort translating raw customer and market data into citable, high-impact external media assets
Proven ability to cultivate relationships with influential vertical and trade media to secure high-quality earned coverage focused on industry expertise
Benefits
Equity
Benefits
Company
Faire
Faire is a marketplace and wholesale platform that helps retailers find and buy wholesale merchandise for their stores.
1001-5000 employees
H1B Sponsorship
Faire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (8)
2023 (14)
2022 (26)
2021 (9)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$1.71BKey Investors
WCM Investment ManagementShopifySequoia Capital
2025-11-17Secondary Market
2023-09-27Corporate Round
2022-05-10Series G· $416M
Leadership Team
Max Rhodes
Co-founder and CEO
Daniele Perito
Board Member & Co-Founder
Recent News
Digital Commerce 360
2025-12-31
Digital Commerce 360
2025-12-07
Company data provided by crunchbase