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HarperCollins Christian Publishing · 1 day ago

Director of Digital Marketing (Hybrid) - Nelson Books

Nashville, TN

Full-time

Hybrid

Director/Executive

7+ years exp

HarperCollins Christian Publishing is committed to building a diverse and inclusive team. The Director of Digital Marketing will lead the planning and execution of digital marketing programs to facilitate sales across various platforms, overseeing campaigns and managing marketing strategies.

ContentInformation ServicesPublishing

Responsibilities

In consultation with the title marketers, oversee the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences

Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing

Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy

Identify online media outlets, execute media buy, set up target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Spotify, etc

Monitor and track progress of digital ad campaigns on Amazon, Google, YouTube, Meta, and other platforms and make real-time optimization to ensure ROI for each campaign

Oversee management of metadata projects (SEO & keyword strategy) with editorial and marketing operations

Develop and execute eBook promotional strategy in collaboration with Digital Sales team

Develop and execute multi-title programmatic digital marketing campaigns especially for seasonal opportunities

Measure success, trends, and ROI of marketing initiatives

Participate in sales conference, executive team, and potential external partner presentations

Proactively, participate in weekly marketing meetings

Manage fiscal year digital marketing budget for assigned projects

Other related responsibilities, as required

Qualification

Digital marketing strategySEO & keyword strategyAnalytics best practicesDigital marketing campaignsMarketing tools proficiencyCommunication skillsTeamworkOrganizational skillsTime managementProblem solving

Required

7-8 years in a marketing or related field role

Well-versed in digital marketing campaigns

Knowledgeable in digital marketing & analytics best practices

Understanding of marketing, brand management, and publicity

Familiarity with book publishing

Strong analytical and metrics-based decision-making experience

Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents

Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization

Technical proficiency with marketing tools and programs

Proven ability to develop and maintain strong professional relationships with colleagues and vendors

Experience managing multiple, competing priorities, duties and/or projects

Strong organizational, time management skills with attention to detail

Exceptional written and verbal communication skills

Must be able to work independently under tight deadlines

Must possess the skill to set priorities and problem solve

Strong computer skills are necessary, especially Microsoft Office