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InvoiceCloud, Inc. · 2 weeks ago

Digital Marketing Lead (Demand Gen)

Boston, MA (Hybrid Role 1-2 days in office)

Full-time

Hybrid

Senior Level

5+ years exp

InvoiceCloud is a fast-growing fintech leader recognized for its innovative solutions and commitment to reducing digital exclusion. They are seeking a Digital Marketing Lead to drive demand generation efforts, enhance brand visibility, and support enterprise sales across various markets.

Financial Services

Growth Opportunities

Responsibilities

Owns end-to-end digital demand generation programs across paid search, paid social, display, SEO, ABM platforms, and industry media to drive qualified pipeline growth

Launches, monitors, and optimizes campaigns with a focus on lead quality, funnel conversion, and revenue impact within long enterprise sales cycles

Tracks and analyzes performance across channels, using KPIs and dashboards to evaluate effectiveness and recommend data-backed optimization strategies

Manages digital marketing budgets with discipline, ensuring strong ROI, efficient cost-per-lead metrics, and alignment to growth targets

Designs digital strategies tailored to enterprise buyers across government, utility, and insurance verticals, aligning messaging to the needs of CFOs, treasury leaders, billing operations, and IT stakeholders

Partners with product marketing to translate complex payment technology, compliance, and regulatory topics into clear, compelling digital content

Oversees the distribution of blogs, whitepapers, webinars, videos, and solution briefs to ensure content resonates with priority verticals and buyer stages

Builds targeted ABM programs for named accounts, ensuring the right message reaches the right audience at the right time

Continuously experiments with channels, formats, testing strategies, and conversion optimization to improve campaign performance and engagement

Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints

Applies AI and automation to enhance campaign optimization, performance analysis, and content experimentation—reducing manual effort while improving speed and precision of execution

Identifies and evaluates emerging digital tools and techniques to strengthen demand generation capabilities and maintain a competitive edge

Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization

Builds strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions

Develops and maintains reporting that clearly communicates marketing’s contribution to pipeline and revenue

Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities

Qualification

B2B digital marketingDemand generationSEOABM platformsGoogle AdsLinkedIn AdvertisingCRM systemsMarketing automationAnalytical mindsetContent creationCommunication skills

Required

5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software

Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels

Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue

Exceptional communication skills with the ability to simplify complex technical concepts

Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot)

Ability to thrive in regulated environments with long and complex sales cycles