Aristocrat Gaming · 1 week ago
VP, Adjacent Market
Las Vegas, NV
Full-time
Hybrid
Director/Executive
$255K/yr - $474K/yr
15+ years expAristocrat Gaming is a world leader in gaming content and technology, and they are seeking a Vice President of Adjacent Markets. The role involves identifying and implementing strategies for market expansion, leading commercial strategies, and collaborating with teams to drive product innovation and business development efforts.
CasinoGamificationManufacturing
No H1B
Responsibilities
Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally
Orchestrating strategic expansion initiatives into emerging gaming markets across North America
Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions
Leading business development efforts with tribal, commercial, and lottery partners
Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices
Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities
Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth
Qualification
Required
Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally
Orchestrating strategic expansion initiatives into emerging gaming markets across North America
Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions
Leading business development efforts with tribal, commercial, and lottery partners
Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices
Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities
Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth
Preferred
Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred
Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe
10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry
Deep understanding of market research methodologies, competitive analysis, and financial modeling
Tight-knit Teamwork and interpersonal skills, with the ability to influence at all levels
Executive presence, strategic vision, and a passion for innovation in player engagement
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
Aristocrat Gaming
Aristocrat Gaming is a division of Aristocrat Leisure Limited (ALL) and is the leading designer, manufacturer and distributor of Class 3 and Class 2 land-based slot games.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1996-07-09IPO
Leadership Team
Sally Denby
Chief Financial Officer
Alan Barnett
Chief of Staff - Product & Technology
Recent News
Business Wire
2025-11-06
ReviewJournal
2025-10-22
2025-10-14
Company data provided by crunchbase