Opus Agency · 4 weeks ago
Business Development Director, North America
United States
Full-time
Remote
Director/Executive
$100K/yr - $175K/yrOpus Agency is a future-forward, full-service global event agency that helps leading brands design and deliver impactful experiences. The Business Development Director for North America will drive new client growth by building relationships and converting prospects into long-term clients, while collaborating with various teams to enhance business development strategies.
AdvertisingEvent ManagementEventsMarketing
No H1B
Responsibilities
Own and manage a healthy, opportunity-rich pipeline of prospects and potential clients across North America, with a clear focus on the categories and segments that align to Opus Agency’s strengths and growth priorities
Work within an agreed territory that combines a defined set of named accounts and, where appropriate, focus industries, sectors, or geographies, aligned with other business development leaders in North America
Personally lead and support high-value pursuits with priority prospects, shaping the pursuit strategy, story, and win themes for key opportunities
Own the prospect experience from first contact through handoff into delivery, orchestrating the right internal teams at the right time and keeping communication clear and simple for the prospective client
Shape pursuit strategies that are insight-led, aligned to client needs and buying dynamics, and grounded in the strengths of Opus Agency’s offerings
Use modern tools and AI capabilities to support research, targeting, outreach, and preparation, while keeping relationships and trust at the center of how you engage clients
Model a thoughtful, human approach to client engagement that reflects Opus Agency’s culture and values
Work closely with current and future business development leaders and team members in North America, collaborating on account strategies, sharing insights, and aligning on priorities so the region presents a unified front
Partner closely with Opus Agency’s Marketing and Growth Enablement teams as your core go-to-market counterparts, with clear input into campaigns, content, thought leadership, and tools needed to attract and engage new clients in North America
Collaborate with account, strategy, and delivery leaders to ensure a smooth handoff from pursuit to onboarding and early program delivery
Coordinate with peers in EMEA and APAC, and with global leaders, to support multi-region and global pursuits when North America is a key market
Contribute to setting and managing clear goals for pipeline health, pursuit activity, and new client revenue in North America
Maintain accurate and timely information in our systems to ensure leadership has visibility into performance, trends, and opportunities
Share feedback from the market to help refine our approach, inform where we focus time and investment, and improve how we position Opus Agency
Qualification
Required
Significant experience in business development or client development for an events or experiential marketing agency
A consistent track record of attracting, winning, and growing new client relationships in North America
Strong experience in the events and experiential marketing industry, with a clear view of the agency and brand landscape, key categories, and how the ecosystem is evolving across the region
Familiarity with the industry ecosystem, including the trade publications, communities, associations, and events that shape conversation and opportunity, and a perspective on where and how Opus Agency should show up
Experience navigating complex buying environments in global and regional brands, including marketing, business leadership, and strategic sourcing and procurement, and the ability to coach internal teams to work effectively with each group
Experience collaborating closely with marketing and enablement teams to align campaigns, content, and tools to growth priorities
Comfort working across time zones and collaborating with colleagues in other regions when pursuits involve multiple markets
Ability to build trust with senior client decision makers, represent Opus Agency with clarity and confidence, and guide complex conversations
A modern-day 'Rolodex' of senior clients and industry contacts, with a portfolio of warm relationships and a strong personal reputation that opens doors, creates conversations, and helps fuel a steady flywheel of new opportunities for Opus Agency
A natural tendency to connect people, ideas, and opportunities, and to stay in touch in ways that keep you top of mind with brand leaders and partners
Skill and comfort in leading pursuits end-to-end, including discovery, pursuit strategy, proposal development, and pitch preparation
Ability to prioritize sectors, accounts, and opportunities in North America, and to build clear, actionable pursuit plans
Clear written and verbal communication skills, and the ability to work well with peers across marketing, growth enablement, strategy, and delivery
Strong follow-through, good use of systems, and the ability to manage your pipeline, calendar, and pursuits in a structured way
Comfort exploring and using tools that leverage AI for research, targeting, and insight, while keeping humans and relationships at the center
Adaptable and resourceful, able to navigate complex situations, work across regions, and find effective paths forward in evolving environments
A positive, forward-looking mindset that sees opportunity in change and brings energy and encouragement to teams and clients
A commitment to doing the right thing, building trust with clients and colleagues, and representing Opus Agency with honesty and consistency
A genuine interest in clients, industries, and global markets, with a habit of asking good questions and seeking out new insights
A high standard for quality in strategy, outreach, and execution, and a drive to elevate how business development is practiced across the agency
Benefits
Health & Dental Insurance (choice of plans)
100% Employer paid short-term disability and life insurance
Opportunity to elect additional life insurance and LTD insurance at employee expense
Paid parental leave
Opportunity to contribute pre-tax dollars to flexible spending accounts
401(K) with employer match
Flexibility in work schedules
Generous time off
Company
Opus Agency
A Beaverton, Ore.-based corporate events and experiential marketing agency
Founded in 2003
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-10-06Private Equity
Leadership Team
Mitch Barns
Chief Executive Officer, Member of the Board of Directors
G
Grant Hammersley
Vice Chair Opus Board of Directors
Recent News
Travel And Tour World
2023-12-22
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