Apply on Employer Site

Affinity Group, Sales & Marketing Agency · 2 weeks ago

Director of Sales Training & Development

Charlotte, NC

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Affinity Group is a Sales & Marketing Agency seeking a Director of Sales Training & Development to enhance regional sales performance through coaching and technology integration. The role focuses on adopting sales technologies and developing a data-driven selling culture, while collaborating closely with sales and marketing teams.

MarketingProfessional ServicesSales

Work & Life Balance

Responsibilities

Partner with Regional and Market Managers to drive consistent execution of the company, client, and customer standards, while reinforcing accountability for team adoption of sales planning, sales execution, and technology initiatives

Lead technology and marketing enablement tools in the field—facilitating adoption of CRM, NXT (e.g. AI Application, etc.), and new marketing toolkits through live demonstrations, application training, and reinforcement during coaching sessions

Capture field insights and publish concise reports; define and track key performance indicators for sales execution, technology adoption, and client initiatives

Conduct structured ride-alongs and live coaching focused on call planning, objection handling, upselling, and follow-through to strengthen executional consistency

Embed CRM and technology tools into daily workflows—set clear usage standards, measure engagement, and partner with Market Managers to model and reinforce best practices

Reinforce CRM hygiene and reporting accuracy, ensuring post-call data integrity and actionable analytics

Partner with Corporate Marketing and Sales Enablement to co-develop field-ready materials (playbooks, job aids, and digital assets) aligned to campaigns, client priorities, and CRM definitions

Develop post-onboarding sales talent in partnership with the onboarding program through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers

Build scalable frameworks and best practices for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions

Lead program rollouts both in person and virtually—pilot, measure, refine, and drive adoption through field-based enablement and feedback loops

Facilitate regional debriefs with key stakeholders (Region President, Market Managers and Segment leads) mid and post Trimesters to align on progress and support needs

Maintain a coaching tracker, adoption metrics, and performance dashboards for leadership visibility

Manage regional travel, expenses, and communication cadence, ensuring efficient scheduling and consistent updates to executive stakeholders

Qualification

CRM adoptionSales coachingData analyticsMarketing enablementPerformance trackingCross-functional collaborationMicrosoft 365Communication skillsOrganizational skillsAdaptability

Required

5+ years of success in foodservice sales, manufacturer representation, or distributor management

Proven ability to coach, train, and influence field sales teams through structured development, market visits, and skill reinforcement

Demonstrated success in delivering and driving technology and CRM adoption—skilled at integrating CRM, analytics tools, and digital selling platforms into daily field execution

Strong understanding of marketing enablement—able to translate marketing assets, campaigns, and data insights into actionable field selling activities

Proficient in data-driven decision-making, using tools such as CRM reporting, Power BI, and other analytics dashboards to track performance and adoption trends

Skilled at cross-functional collaboration with Marketing, Sales Enablement, and HR to align regional training needs and client priorities

Exceptional verbal, written, and interpersonal communication skills, with the ability to motivate, influence, and gain alignment across multiple stakeholder levels

Highly organized and process-driven; adept at trimester planning, KPI tracking, and delivering measurable results through repeatable frameworks

Comfortable working both independently and collaboratively in a fast-paced, multi-market environment, balancing fieldwork and strategic planning

Proficient with Microsoft 365 (Excel, Word, Teams, SharePoint) and CRM systems

Up to 70% of overnight travel in assigned territory is required

Must have a valid driver's license and reliable transportation; travel required within assigned regional markets

Candidate must be able to perform the essential functions of the job

Work may be performed in an office, warehouse or restaurant environment

Stand for extended periods of time, walk, bend, stoop, or climb

May have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds

Flexible work hours to accommodate demands of position (some weekends included)

Requires travel up to 70% of the time within territory and overnights may be required

CANDIDATE MUST BE LOCATED IN THESE SOUTHEAST STATES: North Carolina, Virginia, South Carolina, Tennessee, Georgia, Florida, Alabama, Louisiana, Mississippi

Preferred

Bachelor's degree preferred

Experience working with key foodservice distributors, manufacturers, and CMC/GPO accounts preferred

Familiarity with learning management systems and virtual training platforms preferred

Company

Affinity Group, Sales & Marketing Agency

From culinary support, to store-level merchandising, to sales planning and strategy, Affinity Group's experienced retail and foodservice teams can help you build Your Bridge to Success.

Founded in 2014

Depew, New York, USA

501-1000 employees