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DACUT · 2 weeks ago

Creative Digital Director

West Bloomfield Township, MI

Full-time

Onsite

Director/Executive

DACUT is a multi-location cannabis and brand house that is building a vertically integrated brand ecosystem. The Creative Digital Director will lead and scale the creative, brand, digital, and marketing efforts across all DACUT brands and platforms, ensuring a cohesive and impactful brand identity.

Retail

Responsibilities

Own the creative and brand universe across all DACUT retail, house brands, licensed brand programs, digital platforms, and campaigns

Set taste, vision, and quality bar as the Creative Director

Build coherent worlds across multiple brands as the Brand Architect

Own packaging systems, visual identity, and shelf impact as the Packaging & Product Presentation Owner

Manage websites, flows, conversion, and SEO as the Digital & UX Owner

Build workflows, pipelines, and standards as the Systems Builder

Lead designers, animators, and marketing ops as the Team Leader

Increase output, speed, and impact as the Velocity Engine

Use AI to multiply creative and operational leverage as the AI Integrator

Creative direction across all brands

Brand identity systems, packaging systems, and campaign systems

Product packaging design, standards, templates, and production workflows

Website ecosystem management (Dacut + brand sites + landing pages)

Manage UX, CRO, funnels, and online ordering experience

SEO, Google rankings, and local dominance management

Content engine development (social, campaigns, launches, in-store, merch, events)

Licensing creative systems management (toolkits, templates, asset pipelines)

Lead internal creative & marketing team

Manage vendors, printers, and freelancers

Implement AI workflows for content, design, ideation, automation, and production scaling

Qualification

Packaging designWeb platformsUXCROSEOLocal searchLeading creative teamsAdobe SuiteBrand systemsAI toolsProject managementCreative directionCampaign developmentTeam leadership