Thorogood · 2 months ago
Brand Experience Coordinator
Merrill, WI 54452, USA
Full-time
Hybrid
Entry Level
1+ years expThorogood is a company focused on enhancing brand awareness through various marketing initiatives. The Brand Experience Coordinator will represent the brand at events, manage social media content, and support the marketing team to strengthen customer relationships and engage consumers.
ManufacturingRetailShoes
Responsibilities
Represent the Thorogood brand at trade shows, customer events, job sites, and skilled trade training centers
Engage with end consumers, skilled trades professionals, and retail partners to build brand awareness and loyalty
Set up, manage, and break down event displays, product showcases, and marketing activations
Capture high-quality photo and video content during events for use in marketing campaigns
Collect and report on event metrics such as consumer engagement, lead generation, and qualitative feedback
Manage and post daily content across all Thorogood social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Write engaging captions and content that reflect the Thorogood voice and resonate with skilled trades and workwear audiences
Collaborate with the marketing team to execute content calendars, campaigns, and product launches
Monitor engagement and respond to comments/messages to foster community interaction
Identify and elevate user-generated content and influencer partnerships
Support marketing initiatives, including promotions, sponsorships, and co-branded activations with customers
Help maintain marketing materials, inventory, and event collateral
Attend company-wide events acting as brand ambassadors and lead employee engagement
Qualification
Required
Must possess a valid driver's license and maintain an acceptable driving record
Air travel will be required as necessary
Preferred
Bachelor's degree in Marketing, Communications, or a related field preferred; relevant experience accepted in lieu of degree
Prefer at least 1 year of experience in field marketing, events, brand ambassador roles, or content creation
Benefits
Medical, dental, and vision insurance (including free primary care through AnoviaHealth for employees on HDHP)
Company-paid life and disability insurance
Voluntary supplemental insurance options
401(k) plan
Employee Stock Ownership Plan (ESOP) fully funded by Weinbrenner
Bonus program
Paid vacation and holidays
Tuition assistance and Employee Assistance Program
Company
Thorogood
Thorogood is a manufacturer of uniform shoes.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase