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Buzz Franchise Brands · 2 weeks ago

Marketing Manager for Franchise Development

Virginia Beach, VA 23452

Full-time

Onsite

Mid Level

4+ years exp

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. They are seeking a creative and strategic Franchise Development Marketing Manager to enhance brand stories and attract prospective franchisees across all brands.

Brand MarketingCustomer ServiceMarketingProduct DesignSales

Growth Opportunities

Responsibilities

Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers and videographers to bring stories to life

Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral

Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression

Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies

Create and maintain broker-focused materials and ensure accurate, competitive representation on broker portals and at development events

Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment

Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals

Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing

Report on campaign performance to key stakeholders across the organization