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Life360 · 2 weeks ago

Global Growth Manager, Paid Media & Demand Conversion

United States

Full-time

Remote

Mid, Senior Level

$126K/yr - $182K/yr

4+ years exp

Life360 is a company dedicated to keeping people connected with their loved ones through innovative mobile applications and tracking devices. They are seeking a Global Growth Marketing Manager, Paid Media & Demand Conversion to lead global paid media strategies and optimize user conversion into paid subscribers. This role requires collaboration across multiple teams to enhance marketing effectiveness and ensure sustainable growth.

AndroidAppsFamilyMobileMobile Apps

Comp. & Benefits

Responsibilities

Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms

Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances

Own full-funnel paid media performance from impression → click → conversion

Evaluate new channels, formats, and technologies that support efficient international expansion

Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media

Collaborate to build and iterate on high-impact global conversion experiences

Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment

Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI

Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance

Lead paid media creative testing strategies—iterating messaging, concepts, and formats

Translate funnel insights into briefs that elevate creative quality globally

Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences

Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts

Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling

Qualification

Performance marketingPaid acquisitionGlobal experienceMedia platforms expertiseAdvanced analyticsFunnel optimizationCross-functional collaborationCommunication