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Baby2Baby · 1 week ago

Social Media & Content Coordinator

Los Angeles, CA

Full-time

Onsite

Entry, Mid Level

$24/hr - $30/hr

2+ years exp

Baby2Baby is a non-profit organization that provides children in need with essential items. The Social Media & Content Coordinator will be responsible for enhancing the Baby2Baby brand through social media management and creative content production, aiming to build awareness and engage with potential donors.

CharityChild CareNon Profit

Responsibilities

Supports overall social media strategy, planning and day-to-day execution/maintenance across all of Baby2Baby’s social channels (Instagram, Threads, Facebook, X, Linkedin and YouTube)

Responsible for day-to-day posting across platforms and engaging with followers both proactively and reactively

In collaboration with Director of Social Media, develops and executes bi-weekly content calendar including the capturing and editing of content

Collaborates with cross-functional teams across the organization to collect and identify topics and trends in order to build out content for social media

Helps expand Baby2Baby’s social media presence, followers and engagement through creative content and storytelling. Contributes to dynamic campaigns and initiatives

In collaboration with the Director of Social Media, plans live social content capture at events and develops creative shot lists for social content

Maintains content library and actively collects/produces new assets for use in marketing

Proactively stays up-to-date on the social media landscape including: platform updates, relevant trends, and the real-time news cycle

Actively reports, tracks and optimizes performance of social media channels

Assists the Director of Social Media in content budget planning and tracking

Liaises with third party agencies and vendors including graphic design, digital ad agency etc

Collaborates on all visual assets for the Marketing Department

Other duties as needed

Qualification

Social media marketingContent creationCreative copywritingPhotographyVideographyAdobe PhotoshopAdobe InDesignCanvaSocial media analyticsTime managementProblem-solvingTeam collaborationAttention to detail

Required

Bachelor's degree in a related field, preferably Journalism, Marketing, Communications, Public Relations, etc

Minimum of 2-3 years of experience developing and executing social media marketing strategy

Strong hands-on experience in with social media marketing campaign management, day-to-day publishing, editorial, content creation, and distribution

Strong creative copywriting and editing skills

Social media fluent. You know the relevant platforms and what's happening on them; have thorough knowledge of which platforms are relevant to the organization

Experience with photography and videography with a keen eye for design and ensuring visual uniformity across social channels

Proficient in Adobe Photoshop, InDesign, Canva and video editing programs & apps; well-versed in developing social graphics and utilizing latest content creation technology (e.g. Reels)

Ability to work in a fast-paced work environment that requires strong multitasking skills, time management, and self-starter mentality

Ability to work independently with an openness to test new ideas

Strong communicator, decision-maker, and problem-solver

Highly organized with a strong attention to detail and follow-up, and able to work in a team environment

Will require some work outside of a traditional Monday through Friday work week and outside normal business hours