Contentful · 3 weeks ago
Director, Partner Enablement
New York City, New York, United States
Full-time
Onsite
Director/Executive
$189K/yr - $255K/yr
8+ years expContentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. The Director, Partner Enablement will build and lead a global partner enablement function to equip systems integrator and technology partners to successfully sell and implement Contentful at scale.
Cloud ComputingCMSContentDeveloper ToolsPublishingSaaSSoftware
Responsibilities
Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes
Stand up a programmatic, tier-aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners
Manage a global enablement team with resourcing that includes support from field enablement and partner-led train-the-trainer motions
Collaborate across a matrixed organization, including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers
Design role-based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling
Build and maintain partner-ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they’re current and discoverable in the Partner Portal
Own the partner onboarding journey from signature to first co-sell/co-delivery, with time-bound milestones
Support internal co-selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning)
Partner with Learning Services to define role-based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization)
Provide partners with sandbox/demo environments, demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration)
Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations)
Partner with Professional Services to scale early-project assurance (e.g., code reviews, architecture clinics) to de-risk first implementations and improve time-to-value
Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage-gated progress
Implement partner implementation visibility in Salesforce and enable early-warning signals for at-risk projects; oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services
Partner with Revenue Operations to define and report on enablement KPIs: partner-sourced/influenced ARR; time-to-first-deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time-to-go-live, escalations); partner NPS/tier progression
Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments
Establish a predictable global/regional enablement calendar (quarterly partner updates, roadmap briefings, monthly technical sessions, business-facing GTM workshops) aligned with Field Enablement
Coordinate with Partner Marketing on communications, campaigns-in-a-box, and event programming, and with Partner Management to identify partners for in-depth enablement support
Qualification
Required
8–12+ years in B2B SaaS partner ecosystems and enablement, with demonstrated success building scalable partner enablement programs that drove revenue and delivery outcomes
Direct experience partnering with systems integrators and digital agencies; fluency in their business models, training patterns, and delivery practices
Data‑driven operator; defines KPIs, partners with Revenue Operations on instrumentation, and communicates impact to executives and the field
People leadership experience managing global, matrixed teams and vendors/platforms for enablement (LMS/PRM/portal, content systems)
Preferred
Demonstrated POV about DXP/composable/MACH systems or adjacent categories (commerce, search, personalization, CDP, experimentation, cloud/web platforms)
Program design and adult learning sensibilities; can orchestrate GTM and technical curricula with specialists to develop content
Excellent stakeholder management; thrives in matrixed environments and can align multiple orgs to a shared enablement roadmap
Technically credible with architects/engineers (APIs, integration patterns, composable architectures) while equally comfortable with sales leadership
Benefits
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
Company
Contentful
Contentful offers a headless content management system that helps organizations deliver content across channels.
501-1000 employees
H1B Sponsorship
Contentful has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$349.6MKey Investors
Tiger Global ManagementSapphire VenturesGeneral Catalyst
2021-07-28Series F· $175M
2020-06-17Series E· $80M
2018-12-05Series D· $33.5M
Leadership Team
Karthik Rau
Chief Executive Officer
Steve Sloan
CEO
Recent News
Tech Funding News
2025-09-27
Destination CRM
2025-09-19
Company data provided by crunchbase