Barcel USA · 1 week ago
10007 Associate Brand Manager
Coppell, TX
Full-time
Hybrid
Mid Level
3+ years expBarcel USA is committed to a people-centric culture and seeks an Associate Brand Manager to drive brand growth and operational excellence. This role involves strategic, analytical, and creative tasks, requiring collaboration with internal teams and external partners to manage product development and marketing initiatives.
Food and BeverageManufacturingSnack Food
Responsibilities
Conduct monthly business reviews by pulling syndicated data to support decision-making
Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration
Create briefs and stage gate documents
Lead innovation initiatives. Develop and align chronograms (timelines) with various stakeholders
Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units
Prepare consumer research briefs and oversee follow-up activities
Develop packaging briefs and work with agencies and design teams (internal/external)
Work with procurement to obtain quotes and create RFQs (Requests for Quotation)
Manage purchase orders, budget control, and vendor quotes
Source and ship product samples to sales teams
Create marketing launch plans and collaborate with sales to manage volumes and shipments
Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals
Manage coupons and campaign promotions, including legal approvals
Work with legal on copy approvals and campaign promotions
Qualification
Required
Must have Bachelor´s degree in Marketing, Business Administration or similar field
3-5 years of marketing experience, ideally in a CPG company
Proven success in product development and launching new products
Strategic and analytical thinker with strong business acumen and a bias for action
Experience working with syndicated data (IRI, Nielsen, etc.)
Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels
Ability to manage multiple priorities with attention to detail
Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
Ability to build and maintain strong internal and external relationships
Positive, proactive, 'can-do' attitude
Some domestic and international travel required
Preferred
MBA, advanced degree or specialization in related field is highly preferred
Experience in food, beverage, or health & wellness preferred
Benefits
Competitive pay
Comprehensive benefits
Company
Barcel USA
Barcel USA is a food and beverage company that manufactures candy and snacks.
201-500 employees
H1B Sponsorship
Barcel USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
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Recent News
Food Business News
2024-11-01
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