Apply on Employer Site

Vista Equity Partners · 6 days ago

Vice President, Marketing Operations

Austin, TX

Full-time

Onsite

Senior Level, Lead/Staff

$175K/yr - $275K/yr

12+ years exp

Vista Equity Partners is seeking an experienced Marketing Operations Lead to build and oversee the firm’s optimized marketing infrastructure. This role will serve as the operational backbone of Vista’s marketing organization, driving efficiency and excellence across digital platforms, campaign execution, analytics, and reporting.

ConsultingInformation Technology

Responsibilities

In support of marketing initiatives spanning Corporate, Private Wealth and Institutional Investor audiences, and in partnership with Marketing leadership, translate marketing strategy into operational plans

Ensure cross-functional alignment with Sales, Communications, IT, Product/IR, and Legal and Compliance teams

Implement and oversee project management rhythms, including planning cycles, status reporting, campaign calendars, and cross-team communication cadences

Participate in or lead agile marketing ceremonies (standups, sprint planning, retros) to drive cross-functional alignment and rapid execution

Drive integrated measurement and reporting processes across Vista's marketing channels (web, paid media, email, social, events)

Deliver dashboards, insights, and performance readouts that empower teams to make timely, data-driven decisions

Analyze funnel performance, attribution, audience behavior, and ROI to guide strategic decisions and optimize impact

Develop and manage the end-to-end campaign production process - from intake and prioritization to trafficking, QA, deployment, and performance reporting

Create clear templates, workflows, and SOPs to ensure consistent execution across teams and channels

Collaborate with channel owners (email, web, paid) to ensure consistent campaign tagging, QA, and measurement

Enable scalable personalization and segmentation through structured processes and data utilization

Partner with IT and Martech teams to ensure marketing systems (automation, CRM, analytics, and reporting) are functioning effectively and integrated with firmwide infrastructure

Oversee marketing technology platforms (CRM, email systems, website CMS, analytics tools, automation platforms) in partnership with Vista’s Martech lead

Responsible for developing processes for content development, storage and delivery of content to the website, via email, etc

Evaluate and implement new tools that improve efficiency or insight

Train teams on best practices and ensure systems are used consistently

Evaluate and introduce AI-enabled tools and workflows that accelerate campaign development, improve insight generation, and enhance personalization

Stay informed on industry trends, emerging technologies, and best-in-class marketing operations practices

Qualification

Marketing OperationsMarketing AutomationCRM ManagementAnalytics ToolsData StructuresVendor ManagementProcess AutomationProject ManagementStakeholder ManagementCommunication SkillsTeam Leadership

Required

12+ years of experience in marketing operations, analytics, or Martech management preferably building a similar function within asset management, alternative investments or wealth management

Proven expertise in building and managing marketing automation, CRM, analytics, and reporting systems

Strong understanding of data structures, integration frameworks, and marketing performance metrics

Experience overseeing vendor management, system governance, and process automation initiatives

Demonstrated ability to create and scale processes within complex, matrixed environments

Hands-on experience with tools such as Salesforce, Marketo, Cvent, Sprout Social, Zoom Webinar, SEM Rush, Vidyard, Seismic, Looker//Power BI, project management platforms (Wrike, Smartsheet, Jira) and workflow automation solutions (AI)

Exceptional communication and stakeholder management skills