Lamar Advertising Company · 1 month ago
Senior Sales Account Executive
Salt Lake City, UT
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $150K/yr
7+ years expLamar Advertising Company is seeking a Senior Sales Account Executive to join their sales team in Salt Lake City, Utah. The role focuses on meeting and exceeding sales goals by selling high-impact transit advertising campaigns and maintaining strong relationships with local and regional businesses.
AdvertisingBrand MarketingMarketingOutdoor AdvertisingTravel
No H1B
Responsibilities
Meet and exceed sales objective (over $1M) in the assigned local territory by selling transit bus and shelter advertising campaigns through a relationship-based approach
Personally contact and secure new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar’s market share
Establish, develop, and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products daily
Develop and maintain a personal account list with direct client outreach, including in-person meetings and presentations weekly
Meet monthly and quarterly local sales projections
Use Lamar's data-driven research tools to prospect and qualify potential customers
Develop clear and effective written proposals/quotations for current and prospective customers
Expedite the resolution of customer problems and complaints
Coordinate sales effort with marketing, sales management, accounting, and operations groups, ensuring all groups are efficient and effective
Share the pipeline report with the Manager weekly on the designated day and time
Plan and organize personal sales strategy by maximizing the return on time investment for the market
Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services
Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas
Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required
Build relationships with both direct advertisers and agency partners
Qualification
Required
Proven relationships with area clients, established track record of selling to local and direct clients preferred
Excellent written, verbal, and listening skills as well as Word, Excel, computer, and CRM proficiency (Salesforce preferred)
Ability to make oral presentations to provide information or explain policies and procedures
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
Ability to explain the Out-of-Home advertising business to customers from installation and product standpoints
Skill in writing grammatically correct routine business correspondence
Ability to perform effectively under fluctuating workloads
Skill in selling advertising to local and regional businesses and advertising agencies
Skill in establishing rapport and gaining the trust of others
Ability to establish and maintain cooperative working relationships
Ability to meet a sales quota
Working knowledge of general sales techniques
Ability to cold call businesses
Ability to be intrinsically motivated to succeed and withstand rejection
Skill in working independently and following through on assignments with minimal direction
Knowledge of media buying processes, audience insights, and market dynamics
Demonstrated success managing the full sales cycle, including prospecting, qualifying, pitching, presenting, negotiating, and closing
Strong track record of developing and growing a book of business across multiple verticals
Experience managing complex or multi-market campaigns
5 years of proven B2B sales success in a quota-driven environment
3 years of advertising or media sales experience, preferably with OOH, transit, or outdoor media
Bachelor's degree in Business, Marketing, Communications, Advertising, or related field
Valid Driver's License
Preferred
7 years of advertising/media sales experience, with experience selling OOH, transit, digital, or integrated media solutions preferred
CRM experience preferred
Or equivalent combination of education and experience
Benefits
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
A comprehensive 2 week training program
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Accident, and Critical Illness coverage
Short and long-term disability and paid parental leave
Dental and vision insurance
401K plan with company match
Employee stock purchase plan
Wellness program incentives such as medical plan premium holidays and HSA contributions
Company
Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2025-09-22Post Ipo Debt· $400M
1996-08-02IPO
Leadership Team
R
Ross Reilly
Vice President
Recent News
2025-12-19
2025-12-19
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