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Chartis.io · 2 weeks ago

Senior Technical Data Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

Chartis Interactive is a Design, Marketing and Technology Consultancy that values collaboration and innovation. They are seeking a Senior Technical Data Analyst to lead analytics implementation by collaborating with project teams, developing tracking plans, and creating dashboards to ensure successful analytics strategies for clients.

AnalyticsConsultingMarketing

Responsibilities

Collaborate with project teams to identify relevant and measurable key performance indicators (KPIs) and targets that map to business and website objectives

Develop a website tracking plan that clarifies everything that needs to be measured, including segments, user flows, goals and conversions, etc

Identify tools and infrastructure requirements along with an implementation roadmap

Lead and participate in stakeholder interviews and alignment work sessions throughout the course of the project

Create dashboard views and reports using Looker, Tableau, or Power BI. Leveraging data from multiple sources including ad platforms and data warehouses

Establish high-level governance plan (e.g. reporting guidelines, data dictionary, etc.) to ensure clients have a blueprint for success

Configure Analytics platform (Google/Adobe), determine tagging requirements and implementation in Tag Manager, and train and work with the technology team and agency partners to ensure that tags are implemented correctly during staging and production

Develop an analytics checklist that spans all stages of the measurement planning and implementation process that will require stakeholder sign-off

Identify opportunities to advance analytics and data maturity for future phases (e.g. advanced analytics, omnichannel measurement, etc.)

Qualification

Adobe AnalyticsGoogle AnalyticsSQLData WarehouseE-commerce AnalyticsVisual CommunicationStakeholder EngagementConsulting ExperienceVerbal Communication

Required

Bachelor's degree in relevant field (e.g. analytics, data science, decision science, etc.), but demonstrated experience is equally (if not more) important

Expertise in the e-commerce space and helping clients align on the appropriate KPIs and metrics

Deep knowledge and recent experience using either Adobe or Google Analytics, and associated Tag Managers

Solid background in SQL. Ability to easily navigate and extract data in data warehouse environments such as BigQuery and Snowflake

Ability to map metrics to data sources, identify infrastructure and tool needs, and develop an analytics roadmap

Strong verbal and visual communication skills to present recommendations and achieve client stakeholder buy-in

Ability to work effectively with different people and agency partners in technology, marketing, and strategy

Experience with identifying insights (not just reporting), making sound recommendations, and educating stakeholders about the difference between insights and reporting

Knowledge and appreciation for other types of research and data that supplements analytics is ideal

Candidates are expected to have at least 5 years experience