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dentsu · 3 weeks ago

Senior Associate, Digital and Programmatic

New York

Full-time

Hybrid

Mid, Senior Level

$51K/yr - $70K/yr

1+ years exp

Dentsu International Americas is a leading media and digital marketing agency. The Senior Associate, Digital and Programmatic role involves supporting managers in executing media campaigns, optimizing client deliverables, and developing expertise in the digital media ecosystem.

AdvertisingInformation ServicesMarketing

Responsibilities

Deliver media programs that exceed client objectives leveraging technology & human-powered AI

Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies

Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication

Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)

Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up

Coordinate hand-offs between media team and ad operations team during trafficking process

Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients

Troubleshoot basic campaign delivery and performance issues independently

Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery

Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)

Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval

Qualification

Programmatic technology platformsOmnichannel DSPsMedia optimization strategiesMedia math formulasAd technology platformsData analysisAnalytical thinkingMS Office SuiteCommunicationCollaboration mindsetAttention to detailProactive work ethicCritical thinking

Required

Bachelor's degree or 1-2 years' experience within the digital and programmatic industry

Strong knowledge of media math formulas and concepts

Knowledge of basic financial principles, such as revenue and profit

Excellent verbal and written communications

Collaboration mindset

Strong attention to detail

Proactive work ethic

Ability to prioritize multiple tasks

Solutions orientated with strong critical thinking abilities

Strong analytical thinking and mathematical skills

Comfortable with analysis and data

Experience working with business applications; MS Office Suite desired

Preferred

Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc…

Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc