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Ovative Group · 4 days ago

Sr. Manager, Influencer Marketing

Chicago, IL

Full-time

Hybrid

Senior Level

$111K/yr - $186K/yr

6+ years exp

Ovative Group is an independent, full-funnel media, measurement, and creative firm. The Senior Manager of Influencer Marketing will oversee the development and execution of influencer strategies to enhance brand exposure and awareness for clients, while collaborating with internal teams and managing relationships with influencers.

ConsultingConsumer GoodsLegalRetail

Culture & Values

H1B Sponsor Likely

Responsibilities

Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing

Develop campaign and long-term Influencer strategy for current Ovative clients

Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities

Provide one-to-one, strategic campaign planning and negotiate contracts with influencers

Educate influencers on brand and expectations of content and campaigns

Document, analyze, and provide meaningful insights on campaign performance

Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset

Inform on influencer trends and partnership opportunities

Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

Manage and coach team members

Qualification

Influencer ecosystem knowledgeInfluencer marketing strategySourcingNegotiating influencersDigital marketing experienceAnalytical skillsThought leadershipCampaign performance analysisPublic relations experienceSocial media strategyGoogle Analytics knowledgeTeam management

Required

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators

6-8 years in an Influencer Marketing role developing and executing strategy and campaigns

6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy

Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers

Proven track record of developing and implementing influencer campaigns

Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics

Experience analyzing influencer-specific metrics

Knowledge of Google Analytics a plus

Benefits

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Flexible paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Company

Ovative Group

Glassdoor4.1

Digital strategy consultants serving the retail and consumer packaged goods industry

Founded in 2009

Minneapolis, Minnesota, USA

501-1000 employees

http://www.ovative.com

H1B Sponsorship

Ovative Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (2)

2022 (3)