Land O'Lakes Venture37 · 1 month ago
Talent Marketing Manager
Arden Hills, MN (USA)
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $140K/yr
5+ years expLand O'Lakes Venture37 is a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. The Talent Marketing Manager will develop and execute strategic marketing efforts to enhance employee and candidate experiences while ensuring alignment with the company's employer brand and EVP strategy.
AgricultureAgTechMarketingTrading Platform
Responsibilities
Developing and executing Land O'Lakes' Talent Marketing strategy
Coach and lead one direct report, helping Land O’Lakes maintain its best-in-class candidate marketing and expanding that capability across the full employee lifecycle
Collaborate regularly with Communications team to leverage and synchronize content and publishing
Partner closely with Corporate Digital Marketing team to remain current on platforms
Provide strong input in vendor discussions related to Talent Marketing and content production across all areas of HR
Act as the primary connection to the Corporate Communications team, ensuring that all work in this area is aligned and supports Land O'Lakes broad communications vision
Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources
Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing)
Develop and tie digital communications strategies into company business and communications, department objectives and strategies
Own and evolve the EVP strategy, ensuring it is embedded into all HR communications
Develop thematic messaging that connects HR initiatives to the organization’s culture, values, and employer brand
Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications
Ensure Land O'Lakes, Inc. talent brand and reputation are enhanced by social media and digital activities
Create a comprehensive set of metrics/dashboard to communicate the value and state of Talent Marketing at Land O’Lakes
Draft proposals and acquires support for specific talent marketing initiatives
Partner with Portfolio Manager to ensure Talent Marketing measures are taken into account as part of ROI analysis of HR initiatives
Qualification
Required
Bachelor's degree and a minimum of 5 years' related experience (e.g. Communications, Digital Marketing, Talent Marketing, Talent Experience)
Experience in managing digital execution - both day-to-day maintenance and campaign-style responsibility
People leadership experience highly desired
Understanding of employment branding development preferred
Experience leading complex projects, managing risk and driving a team to deliver the highest quality results for our clients
Innovative and bold mindset
Comfort operating with ambiguity
Preferred
Master's Degree and 3+ years of related experience
2 years of experience managing social media communities
Digital site development and production experience
Process improvement experience
Data analytics experience
Benefits
Medical
Dental
Vision
PTO
Life & disability insurance
Education assistance
A 401k
A variety of well-being resources
Company
Land O'Lakes Venture37
Land O'Lakes Venture37 provides agricultural system development initiatives with market insights and technological knowledge.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Britta Hansen
Manager, Strategic Growth and Partnerships
Giselle Aris
Group Director, Strategic Growth and Partnerships
Recent News
South Africa Today
2025-05-29
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