SoFi · 1 week ago
Lifecycle Marketing Manager
Cottonwood Heights, UT
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $168K/yr
5+ years expSoFi is a next-generation financial services company and national bank that is changing the way people interact with personal finance. As a Lifecycle Marketing Manager, you will optimize existing programs and develop new ones to nurture users through the process of funding a Personal Loan, collaborating with various teams to deliver data-driven insights and personalized communications.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members
Collaborate with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals
Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Personal Loan journey
Contribute to and manage an experimentation roadmap for performance optimization, analyzing campaign performance and optimizing based on key performance indicators (KPIs)
Drive campaign automation and personalization, leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns
Report on lifecycle channel, campaign and program performance, sharing insights with Marketing and Business Leadership
Collaborate with Data Science partners to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders
Direct campaign priorities with the Lifecycle Marketing Operations team
Qualification
Required
Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
5 +years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
CMS experience (ideally Braze)
An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities
A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users
Strong analytical chops with experience using various testing methodologies
Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps
Comfort running at a fast pace and pivoting with changing business needs
Effective verbal and written communication skills
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
Preferred
MBA or other advanced degrees
Previous tech or fintech industry experience
Experience with Tableau, Amplitude and AI-led experimentation & optimization
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase