BW Packaging · 1 week ago
Senior Marketing Specialist, Demand Generation
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $125K/yrBW Packaging is a global supplier of engineering consulting and manufacturing technology for the packaging industry. The Senior Marketing Specialist, Demand Generation is responsible for executing and optimizing global marketing programs to generate leads and drive pipeline growth, ensuring campaigns are launched on time and meet brand standards.
CommercialFood and BeverageIndustrialManufacturingPersonal HealthPharmaceutical
Responsibilities
Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact
Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events)
Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives
Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled
Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems
Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement
Ensure campaign deliverables meet brand and compliance standards across all touchpoints
Maintain clean processes for campaign setup, lead routing, and documentation
Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers
Ensure leads are routed to sales execs in D365 and followed up with in a timely manner
Track KPIs and discuss any continuous improvement initiatives to deliver optimal results
Partner with Sales, Brand, Content, and Product Marketing teams to align campaign execution with messaging priorities
Support global and regional teams by adapting delivery for local requirements while maintaining consistency
Work closely with SEO agency to ensure campaign tracking and measurement are reliable and actionable
Provide operational guidance and marketing expertise to teammates and cross-functional stakeholders
Serve as a role model for colleagues, sharing best practices and reinforcing standards of campaign delivery and marketing execution
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent professional experience)
Demonstrated success in executing marketing campaigns across multiple digital and offline channels
Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM
Strong organizational skills with proven ability to manage multiple priorities and deadlines
Clear written and verbal communication skills with attention to detail
Experience in B2B or industrial/manufacturing environments is a plus
Flexibility to adapt to evolving priorities and business needs
Benefits
Competitive compensation package
Performance-based commission structure
Company
BW Packaging
Since 1885, Barry-Wehmiller – a $3+ billion global supplier of manufacturing equipment – has been a trusted partner to packaging companies around the world.
Founded in 1885
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase