GoTo Foods · 1 week ago
Director, CPG Licensing
Atlanta, GA
Full-time
Hybrid
Director/Executive
10+ years expGoTo Foods is seeking a Director of CPG Licensing and New Platforms to drive the Global Channel Group's objectives and profitability goals through effective licensing partnerships. The role involves strategic planning, relationship management, and the development of new CPG platforms to enhance brand value and market penetration.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Works with leadership to create a strategy, financial models and go-to-market plans for new CPG Platforms (e.g., in-store bakeries, branded grocery platforms) to meet defined growth and profitability goals
Leads and manages new and existing license partner relationships
Develops team’s annual objectives, sales plans and targets to secure value enhancing licensing and new CPG platform partnerships that align and drive the overall value of FOCUS Brands’ portfolio of businesses
Identifies and incorporates relevant trends and partner feedback/input to inform the strategic plan and capture profitable emerging business opportunities
Ability to articulately understand IRI/Nielson data to identify opportunities and risks to the business
Captures sales, manufacturing and logistics success metrics to inform approach, identify future opportunities, and enhance current effectiveness and profitability
Champions FOCUS Brands with internal and external stakeholders (Franchisees, Investors, Partners, Distributors, Brokers and FOCUS team), builds trust and advances understanding and support for the added value created by strategically licensing and CPG partnering across multiple marketing channels
Develops detailed, account-specific plans that lead to securing profitable licensing and CPG partnership and sales opportunities
Partners with our current and potential CPG Partners (e.g. Nestle, Rich’s, Kellogg’s) on identifying their overall goals/objectives and what their growth strategies are to accomplish those goals and how does our value bundle of goods and services link to those to drive value capture for both parties
Targets and generates leads and performs research to prepare and deliver specific, value based presentation on potential partnerships
Builds trusted relationships at all levels of targeted accounts to identify viable opportunities and to penetrate appropriate buyer offices to develop mutually beneficial licensing and product solutions
Works with Finance, Legal, Supply Chain and other FOCUS team members to document and negotiate required agreements, contracts and pricing that drive overall profitability and growth of licensing and CPG platforms
Tracks sales activity in the Sales system (Customer Relationship Management – CRM) to create continuity and effective reporting
Participates in Channel’s on-going sales funnel and assessment of opportunities to align efforts, priorities and resources across the Channel’s organization
Promotes FOCUS Brands and the value of its products at relevant trade associations and events
Serves as a champion and expert on optimizing licensing and CPG Platform solutions to best enhance FOCUS Brands market penetration and value
Evaluates and prioritizes licensing and new CPG platform opportunities to define resources, sourcing partners and planning needed to best drive overall brand value, penetration and profitability
Works with cross-functional teams such as R&D, marketing, supply chain, brand management and training to ensure licenses agreements are adhered to and that products and related platforms are approved, tested and launched effectively in the marketplace
Provides on-going account management and strategic partnering with new and existing Licensing and CPG partners to resolve issues, enhance supplier/manufacturer/logistics effectiveness, minimize costs and identify potential future partnerships opportunities
Provides regular budget analysis and reporting against on-going Profit and Loss (P&L) activity to identify issues and opportunity to enhance effectiveness
Collaborates with Legal and other FOCUS teams to quickly assess and mitigate risks and maximize return of investment to the organization
Establishes external relationships and maintains memberships in professional organizations associated with relevant industry organizations to gather competitive intelligence on CPG platforms and effectively licensing products
Qualification
Required
Bachelor's Degree, Related field
10+ years of combined sales and management experience in Brand Licensing and CPG sales, food products experience
Experience in creating, managing, and executing successful sales and capture plans
Track record of building business plans and strategic plans that exceed business development, and profitability objectives
Communication skills that create positive impact and engagement (written, verbal and presentations)
Ability to establish, implement, and communicate strategies that align with business needs and objectives and gain buy-in from stakeholders
Ability to quickly build trust and effective working relationships across various stakeholder groups (i.e, potential Clients, Corporate, Filed and Franchisees)
Negotiation skills with ability influence others to identify and create 'win-win' partnerships
Ability to quickly identify and articulate a brand's architecture and value
Ability to effectively balance strategic focus and tactical operations
Planning, organization and follow up skills, with the ability to prioritize and manage multiple tasks with sensitive deadlines and changing environment
Strategic decision making with strong business and financial acumen and analysis
Possesses a high degree of drive and tenacity with a proven track record of achieving results
Ability to manage and develop others to enhance their effectiveness
Proficiency in Microsoft computer skills (i.e. Word, PowerPoint, and Excel)
Ability to travel as needed, approximately 20% of the time
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
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