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NFP, an Aon company · 18 hours ago

Director, Sales Marketing - Remote

United States

Full-time

Remote

Senior Level, Lead/Staff

$90K/yr - $126K/yr

8+ years exp

NFP, an Aon company, is a recognized leader in Business Insurance, providing tailored solutions to various risk and workforce challenges. The Director of Sales Marketing will focus on developing marketing strategies for the sales organization, overseeing campaigns, and ensuring collaboration between sales and marketing teams.

ConsultingFinancial ServicesInsuranceInsurTechWealth Management

Responsibilities

Lead role responsible for supporting, collaborating and driving sales marketing initiatives for our sales organization in the US and Canada

Key point of contact for Sales Operations team, including the CSO, distribution, sales enablement, producer recruiting and corporate development teams

Strategic owner of sales marketing campaigns, including:

Oversee and track full portfolio of campaigns and ongoing measurement of impact

Go to market strategy development

Lead discussions with core team to identify target audience, market, value prop, and making a recommendation on marketing approach

Identify KPIs

Collaboration with brand and digital marketing for the development of campaign assets and deliverables

Sales marketing analytics ownership, providing ongoing reporting back to marketing and sales leadership, in collaboration with the head of digital, brand and SEM

Advise marketing managers across the team on optimal go to market strategy and how best to enable their marketing initiatives for sales teams

Partner with field marketing leader on regional sales marketing initiatives, campaigns and opportunities to broaden/nationalize across regions

Lead the marketing plan for joint sales initiatives between NFP and Aon, Connected Value

Collaborate with Sales Enablement on the creation of templated sales outreach, Sales Enablement kits, and ways to optimize producer marketing

Support of the sales and marketing tech stack, and how to optimize usage of tools

Support integrated sales campaigns partnering with corporate development teams

Parter with sales enablement to establish, maintain and audit the lead handoff process from NFP.com and other campaigns

Manage and coach the sales marketing manager, who will report directly into this role

Qualification

Salesforce CRMPardotSalesLoftMarketing strategy developmentLinkedIn Sales NavigatorEvent Marketing ManagementSponsorship Marketing ManagementProject management processMicrosoft Office SuiteCommunication skills