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Cisco · 3 weeks ago

Creative Director, Product Marketing

San Jose, California, US

Full-time

Hybrid

Lead/Staff, Director/Executive

$216K/yr - $284K/yr

5+ years exp

Cisco is establishing a new creative organization within the Infrastructure Product Marketing, and this role will be instrumental in shaping the creative function that supports product marketers across the organization. The Creative Director, Product Marketing will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio, ensuring alignment with corporate messaging while crafting compelling stories for solutions.

Communications InfrastructureEnterprise SoftwareHardwareSoftware

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories

Establish and optimize foundational processes for creative operations, budget allocations and vendor management

Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging

Drive strategic narrative development that supports Cisco’s messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences

Lead creative initiatives in support of product marketers for product launches, new product introductions, flagship industry and Cisco keynotes, and industry thought leadership content.ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact

Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution

Qualification

Creative strategyB2B technology marketingPortfolio messaging frameworkEnterprise infrastructure knowledgeCreative operations expertiseProcess optimizationCollaboration skillsCritical thinking

Required

Bachelor's degree and 10 years of product marketing experience, or Master's degree and 5 years of experience

7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations

Proven track record as creative director executing on keynote decks, product videos, launch videos and customer narratives

Preferred

Understanding of enterprise infrastructure, cloud, and data center solutions

Experience driving creative strategy within enterprise technology companies

Success in aligning product narratives with corporate messaging

Expertise in creative operations and multi-functional collaboration

Strong ability to build scalable, repeatable processes in dynamic environments

Benefits

Medical, dental and vision insurance

A 401(k) plan with a Cisco matching contribution

Paid parental leave

Short and long-term disability coverage

Basic life insurance

10 paid holidays per full calendar year

1 floating holiday for non-exempt employees

1 paid day off for employee’s birthday

Paid year-end holiday shutdown

4 paid days off for personal wellness determined by Cisco

16 days of paid vacation time per full calendar year

Flexible vacation time off program

80 hours of sick time off provided on hire date

Up to 80 hours of unused sick time carried forward from one calendar year to the next

Additional paid time away may be requested to deal with critical or emergency issues for family members

Optional 10 paid days per full calendar year to volunteer

Annual bonuses subject to Cisco’s policies

Performance-based incentive pay on top of their base salary

Company

Cisco

Glassdoor4.3

Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products. It is a sub-organization of Cisco Press.

Founded in 1984

San Jose, California, USA

10001+ employees

http://www.cisco.com

H1B Sponsorship

Cisco has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1238)

2024 (1231)

2023 (1273)

2022 (2127)

2021 (1991)

2020 (1173)