Alliance Advisors · 3 weeks ago
Marketing Director, Marketing Director, Investor Relations
United States
Full-time
Remote
Mid, Senior Level
7+ years expAlliance Advisors is a global corporate communications company providing strategic shareholder and investor advisory services to over 1,000 public companies. The Marketing Director will lead the firm’s brand, marketing, and communications strategy, focusing on elevating market presence and driving growth through integrated marketing campaigns and strategic partnerships.
ConsultingFinanceFinancial Services
Responsibilities
Define and execute the firm’s brand strategy to differentiate our services in the competitive investor relations landscape
Develop and implement multi-channel marketing plans (digital, events, content, PR) to drive awareness, client engagement, and business growth; manage the marketing and communications calendar for the firm
Position the firm as an industry leader through insights, publications, speaking engagements, and media visibility
Partner with business development to design campaigns that generate qualified leads and support client retention
Oversee the firm’s website, social media, and digital marketing programs to build a strong online footprint
Identify and leverage partnerships, sponsorships, and events to expand reach and influence in the capital markets ecosystem
Act as a senior advisor to clients on brand positioning, corporate messaging, and stakeholder engagement strategies; partner with client service teams to ensure marketing insights and communications strategies align with client objectives and shareholder expectations
Build and lead a high-performing marketing and communications team of 9 people including graphic designers, PR and media, digital specialists, fostering creativity and accountability; act as a trusted marketing advisor to clients and internal stakeholders
Manage the firm’s marketing budget, ensuring effective allocation of resources, cost efficiency, and measurable ROI
Establish KPIs to measure campaign effectiveness, track ROI, and continuously optimize marketing investments
Qualification
Required
Bachelor's degree in Marketing, Communications, Finance, or related field
7–10+ years of progressive marketing experience, ideally within financial services, investor relations, or capital markets
Exceptional strategic, creative, and analytical skills, with the ability to balance big-picture vision with execution
Proven expertise in building integrated marketing strategies, brand management, and digital communications
Strong understanding of capital markets, investor communications, and financial storytelling
Excellent writing, editing, and presentation skills with the ability to translate complex financial concepts into clear, engaging messaging
Experience with CRM tools, marketing automation platforms, and analytics dashboards
Demonstrated leadership, project management, and team collaboration skills
Entrepreneurial mindset with experience scaling marketing functions in a high-growth environment
Preferred
Strong network within financial markets, corporate governance, or investor relations communities a plus
Company
Alliance Advisors
Alliance Advisors is a multi-faceted proxy solicitation and corporate advisory firm.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joseph Caruso
Founder & Chief Executive Officer
Donna Corso
Senior Managing Director - Proxy Solicitation, Governance and Shareholder Engagement Services
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