WORX · 2 months ago
Digital Marketing Strategist
Prospect, CT
Full-time
Onsite
Entry, Mid Level
2+ years expWORX is a full-service marketing agency that takes digital to the next level, and they are seeking a Digital Marketing Strategist to join their in-house team. The role involves providing data-driven digital strategies for lead generation and brand awareness, as well as managing and optimizing digital campaigns for client partners across various industries.
AdvertisingBrand MarketingDigital MarketingMarketing
Responsibilities
Staying up to date with digital marketing industry best practices
Planning, creating, and managing digital marketing campaigns across a variety of channels
Writing engaging and concise ad copy to best practices
Overseeing the day-to-day account management of PPC, social, and other digital campaigns
Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
Working in a collaborative team environment
Qualification
Required
2+ years of marketing experience
Staying up to date with digital marketing industry best practices
Planning, creating, and managing digital marketing campaigns across a variety of channels
Writing engaging and concise ad copy to best practices
Overseeing the day-to-day account management of PPC, social, and other digital campaigns
Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
Working in a collaborative team environment
Well-organized and detail-oriented
Strong interpersonal skills, listening skills, and an articulate presenter
Creative problem-solving and analytical skills
Bachelor's Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
Basic knowledge of market research techniques
Understanding of marketing automation and lead generation software
Preferred
Functional experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
Functional experience with Social Media channels and their ad platforms, including Meta, Twitter, and LinkedIn
Company
WORX
WORX is a nationally recognized branding, digital, and marketing agency that helps organizations win more by increasing brand awareness and improving lead generation.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Shae Apland
Chief Technology Officer
Grant Copeland
President / Chief Creative Officer
Company data provided by crunchbase