Apply on Employer Site

Lovelace Health System · 2 weeks ago

Consumer Outreach & Engagement Strategist

Albuquerque, NM

Full-time

Onsite

Mid Level

3+ years exp

Lovelace Health System, part of Ardent Health, is a leading healthcare provider focused on improving access to care. The Consumer Outreach & Engagement Strategist will drive consumer engagement and marketing initiatives, collaborating with various teams to enhance brand awareness and achieve strategic goals.

Health CareHospital

Responsibilities

Partner with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities

Collaborate with consumer team to inform compelling content for various digital and print channels, including social media, websites, internal communications, brochures and other marketing materials

Contribute ideas and assist with the development of enterprise-level content marketing strategies for specified consumer engagement campaigns

Coordinate local events, partnerships, and sponsorships that enhance brand visibility and create meaningful consumer engagement opportunities

Support and manage internal communications to ensure consistent messaging and alignment across hospital and clinic teams

Provide regular reports on engagement and campaign performance to local stakeholders

Assist in preparing updates and presentations for leadership and stakeholders

Collaborate with analytics teams to gather insights and inform future strategies

Qualification

Digital engagement platformsMarketing experienceCommunity relationsHealthcare engagementDigital tools familiarityCommunication skillsInterpersonal skillsProject management