BD (Tissuemed Ltd) · 1 month ago
Senior Director, Downstream Marketing, US Region
Durham, NC
Full-time
Onsite
Director/Executive
10+ years expBD is one of the largest global medical technology companies in the world. The Senior Director, Downstream Marketing, US Region, is responsible for shaping and executing the downstream marketing strategy for the US region, driving commercial growth, market differentiation, and digital transformation for Pharmacy Automation solutions.
Health CareHospitalMedicalMedical Device
Responsibilities
Craft and communicate a clear, customer-facing vision for Pharmacy Automation in the US region across all of customer segments: Retail, Closed Door and Long Term Care Pharmacy, Health Systems, National Accounts and the Department of Defense
Identify and prioritize growth opportunities within key customer segments
Align marketing priorities with regional healthcare trends, regulatory requirements, and customer needs
Ensure quality lead generation to driver commercial success for our sales teams
Partner closely with other teams across the organization: Sales, Upstream Marketing, Commercial Operations and Customer Service
Design and drive a holistic omnichannel marketing strategy that combines high quality lead generation with latest technologies such as artificial intelligence, virtual and/or augmented reality
Plan, organize, and execute participation in industry trade-shows and events to enhance brand visibility and generate leads
Lead product launches, ensuring excellence in execution and market adoption
Beyond the launch, oversee the management of the entire product lifecycle, including growth, maturity, and phase-out, to ensure sustained market relevance and profitability
Partner with Sales and Commercial Operations to deliver impactful sales enablement tools, collateral and other resources
Define compelling value propositions that address clinical, operational, and financial benefits
Create evidence-based market segmentation to ensure high sales force focus
Ensure consistent messaging and differentiation in a competitive landscape
Define and execute the BD Pharmacy Automation brand strategy for Parata and Rowa
Create annual marketing plans that are aligned with strategic objectives and stakeholders
Lead the development and implementation of pricing strategies and promotional activities to maximize commercial success and market differentiation
Validate launch pricing and campaigns to drive rapid adoption and profitability of the offering
Monitor product pricing effectiveness and competitive landscape for continued pricing adjustments for capital equipment, service offerings, and consumables
Lead the development of market insights to capture the voice of the customer, competitive intelligence, and emerging trends
Translate insights into actionable strategies for product development and marketing execution
Share market intelligence to inform strategic decisions and drive innovation
Build and mentor a high-performing regional marketing team
Foster a culture of innovation, agility, and accountability
Be a change agent who wants to build the world‘s largest Pharmacy Automation business with us!
Qualification
Required
Bachelor's degree in marketing, business, science, engineering, or related field
10+ years of experience in product marketing
Proven record of successful commercial product launches
Strong analytical, written, and verbal communication skills
Hands-on experience with digital marketing campaign execution
Demonstrated ability to lead and inspire teams in a fast-paced, matrixed environment
Strategic acumen with the ability to balance high-level planning and operational execution
Exceptional relationship-building and influencing skills across all organizational levels
Willingness to travel up to 40% domestically
Preferred
MBA preferred
Healthcare technology industry experience strongly preferred
Understanding of automation platforms highly desirable
Benefits
Investment in BD University
Company
BD (Tissuemed Ltd)
Experts in bioadhesives: Tissuemed develops and markets adhesive films to prevent air, blood and fluid leaks encountered in surgery.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.05M2021-12-09Acquired
2015-06-01Grant· $0.05M
Recent News
2025-02-21
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