Accrue · 2 days ago
Head of Marketing
NYC
Full-time
Onsite
Director/Executive
$145K/yr - $200K/yr
7+ years expAccrue is redefining how brands turn payments into loyalty, helping enterprise merchants launch their own branded wallets. They are seeking a Head of Marketing who will own the marketing strategy and execution, focusing on account-based marketing, events, and storytelling to drive enterprise pipeline.
BankingFinanceFinancial Services
No H1B
Responsibilities
Own Accrue’s marketing strategy and execution across ABM, events, content, and sales enablement
Design and run highly targeted ABM programs for enterprise merchants using modern, AI first tooling
Use tools like Clay and similar platforms to research accounts, map stakeholders, personalize messaging, and move faster than traditional teams
Create and ship marketing assets yourself including decks, landing pages, emails, case studies, and event materials
Own events end to end including conferences, hosted dinners, and executive roundtables with clear pipeline goals
Partner closely with Sales to drive meetings booked, pipeline creation, and deal momentum
Develop bold, clear messaging that cuts through noise and resonates with senior decision makers
Track performance obsessively and optimize based on what is actually driving pipeline and revenue
Build process only where it helps speed and clarity
Qualification
Required
7+ years of experience in B2B or B2B2C marketing, ideally selling to enterprise buyers
Proven track record of driving pipeline through account based marketing and field marketing
Hands on experience with modern marketing tools and AI driven workflows
Clay experience is a strong plus
Highly creative with strong taste and the ability to execute without waiting for perfection
Comfort moving fast, testing ideas, and iterating in real time
Low ego, high ownership, and strong collaboration instincts
Preferred
Startup experience and builder mentality strongly preferred
Benefits
No-cost and low-cost health plan options for employees and dependents
Company contributed 401k
An empathetic team that values mental wellness and work/life balance
A brand new NYC office!
Company
Accrue
Accrue is a brandable, full-stack payments solution for modern customer loyalty.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$29.7MKey Investors
Tiger Global ManagementTwelve Below
2022-01-13Series A· $25M
2021-11-03Seed· $4.7M
Leadership Team
Michael Hershfield
Founder and CEO
Recent News
2024-05-20
Retail Banker International
2024-05-05
2024-05-05
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