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The Wine Group · 21 hours ago

Marketing Technology (MarTech) Manager

Livermore, CA

Contract

Onsite

Senior Level

$111K/yr - $167K/yr

5+ years exp

The Wine Group is a leading producer of award-winning wines and alcoholic beverages. The Marketing Technology (MarTech) Manager is responsible for driving digital transformation and optimizing the marketing technology ecosystem across the organization’s brand and direct-to-consumer channels.

Food and BeverageWine And SpiritsWinery

Responsibilities

Oversee the implementation, integration, and ongoing maintenance of the marketing technology stack - including content management systems (CMS), customer relationship management (CRM) platforms, analytics, and marketing automation tools - tailored to the unique needs of the winery

Ensure seamless integration of marketing systems with direct-to-consumer (DtC) platforms, ecommerce solutions, and other winery-specific tools. Support efficient data flow, automated reporting, and optimized functionality across all platforms

Collaborate with web development and content teams to manage the technical infrastructure of brand websites, focusing on user experience, Search Engine Optimization (SEO), wine club integration, ecommerce functionality, and performance metrics

Develop and maintain data pipelines and dashboards to facilitate comprehensive reporting and analysis for marketing campaigns, ecommerce performance, and customer preferences. Partner with analytics teams to deliver actionable insights that drive wine sales and customer loyalty

Work closely with brand, sales, and DtC teams to identify and implement technology solutions that support campaign goals, enhance customer engagement, and improve the online wine buying experience

Manage relationships with technology vendors, including winery-specific CRM and ecommerce providers—and oversee tool contracts to ensure solutions meet business requirements and align with budget considerations

Lead strategy development for priority brands to build personalization for consumers through content and market channels

Qualification

Marketing Technology ManagementData Reporting & AnalyticsSystem IntegrationCMS ProficiencyCRM ProficiencyMarketing Automation ToolsData Pipeline ManagementSEO KnowledgeAnalytical SkillsVendor ManagementInterpersonal SkillsProblem-Solving Skills

Required

Bachelor's degree in Marketing, Business, Information Technology, Computer Science, or a related field

Minimum of 5 years of progressive experience in marketing technology or digital marketing, with demonstrated expertise in managing complex technology stacks, integrating data systems, and overseeing website infrastructure

Proficiency with key marketing platforms: CMS (e.g., WordPress, Sitecore), CRM (e.g., Salesforce), analytics (e.g., Google Analytics, Adobe Analytics), and marketing automation tools (e.g., HubSpot, Marketo)

Strong understanding of data reporting, pipeline management, and visualization tools (e.g., Tableau, Power BI)

Strong analytical and problem-solving skills; ability to interpret marketing data and deliver actionable insights

Excellent interpersonal skills with the ability to build consensus and foster strong relationships across all levels of the organization