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Establishment Labs · 8 hours ago

US Social & Influencer Marketing Specialist (Remote)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Establishment Labs is changing the medical device and aesthetics industry with innovative technologies and solutions. They are seeking a US Social & Influencer Marketing Specialist to lead influencer marketing programs, manage social media content, and enhance brand engagement.

BiotechnologyHealth CareManufacturingMedical Device

Responsibilities

Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact

Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals

Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders

Partner with Marketing team members and Practice stakeholders to align influencer strategy with broader marketing, social, and communications objectives

Draft, schedule, and publish daily posts across all related social platforms in alignment with brand voice and brand guidelines

Assist with the creation of quarterly content calendars by pitching ideas, gathering assets, and ensuring deadlines are met

Monitor trends, best practices, and platform updates; share ideas that enhance engagement

Engage follower base via comments, messages, and posts to build a strong online community and encourage follower participation

Assist with minor editing of social-first graphics, reels, and short-form video content with CapCut

Support the organization’s content workflow, including basic caption editing, tagging, and organizing digital assets and releases

Track user generated content, coordinate release forms, submit for review and approval and include in social calendars

Track daily and weekly performance metrics and assist in monthly reporting

Qualification

Influencer marketingSocial media managementDigital marketingContent creationCapCut editingTrend monitoringCommunicationOrganizational skillsCollaboration