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The Scotts Miracle-Gro Company · 5 hours ago

Brand Manager (Gardens)

Marysville, OH

Full-time

Hybrid

Senior Level

$125K/yr - $147K/yr

6+ years exp

The Scotts Miracle-Gro Company is a leader in providing innovative solutions for gardeners and growers. They are seeking a Brand Manager to lead their Gardens Brand Marketing team, responsible for driving growth and profitability through strategic marketing initiatives and team leadership.

ConsumerRetailService Industry

Responsibilities

Lead the team operations for a specific SBU and ensure all work is completed on time, with excellence and leadership alignment

Present on leadership meetings to increase executive visibility

Act as the lead on MARCOM strategic planning for the SBU to gain key skills in closing the communication loop with consumers

Demonstrate leadership beyond their brand team by bettering the department and company through extracurricular involvement

Split the role of “Challenger” with the SBU Director within the team/department and with cross functional teams (i.e. Line Review story/preparation)

Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives

Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term

Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape

Develop your team—our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers

Ensure inventory levels are appropriate by managing the overall SKU assortment and by maintaining frequent communications with cross-functional partners

Ensure all marketing activities are on strategy and consistent with spending principles/budgeting

Serve as the primary contact with the Creative Marketing Team

Manage budgets and initiatives to deliver EBITA

Qualification

Brand marketing experiencePeople management experienceFinancial acumenMedia planningAdvertising creativeConcept developmentCross-functional leadershipAgilityCuriosityEntrepreneurial mindsetOwner's mentalityStorytelling

Required

Have 6+ years of relevant Brand marketing experience and 2+ years of people management experience

Have experience in media planning, advertising creative and concept development

Proven track record of developing, coaching and managing others

Sets targets, aligns people to the work, and effectively follows up

Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies

Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results

Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization

Be willing and eager to get your hands dirty—you have demonstrated a relentless bias for action and owner's mentality

Have an enterprise mindset—a keen ability to understand how your work fits into and enhances the broader company objectives

Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth

Be an outstanding storyteller—quickly and succinctly distill complex data to tell a story