Manager, Growth Analytics jobs in United States
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IPG Mediabrands ยท 3 weeks ago

Manager, Growth Analytics

positionNew York, New York, United States
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$90K/yr - $110K/yr
date3+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. The Manager, Growth Analytics will oversee the Commerce & Retail media reporting needs for a major CPG client, focusing on data visualization and reporting for internal and external clients.

AdvertisingDigital MediaMarketing

Responsibilities

Lead digital media performance and measurement (e.g relevant KPIs, setting measurement plans) with Commerce focus
Holistic campaign reporting across Commerce and Brand retail media campaigns
Create and manage reporting solutions and visualizations (e.g. automated dashboards, power BI solutions, enhanced data visualization)
Communicate succinctly and professionally to senior leadership at the client and agency
Manage 1-2 Analysts / Senior Analysts

Qualification

Digital media analyticsData visualizationReporting platformsMS ExcelPower BISQLCommunication skillsProject managementCollaboration

Required

3-5+ years of experience in agency or client-side digital media planning or media analytics
Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
Strong MS Excel & Power Point skills
Strong understanding of data and ad tech ecosystem, with a focus on digital environment
Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

Preferred

Agency and/or Commerce media or CPG experience
Data visualization and analysis experience, Excel and Tableau preferred
Strong written and verbal communication
Ability to engage, develop, and give feedback on Commerce reporting
Project management experience a plus
Collaboration, including ability to respond to requests in a multi-stakeholder environment

Benefits

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Annual discretionary incentive award
Relevant incentive award

Company

IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
dateFounded in 2007
location
Copenhagen, Hovedstaden, DNK
people-size10001+ employees
web-link
http://www.ipgmediabrands.dk

Funding

Current Stage
Late Stage

Leadership Team

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Justin Wroe
Chief Executive Officer, IPG MediaBrands US
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Kostas F.
CTO
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Company data provided by crunchbase