Customer Relationship Management Specialist jobs in United States
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Pentasia · 2 weeks ago

Customer Relationship Management Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date4+ years exp

Pentasia is seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join their team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalized journeys and smart segmentation.

RecruitingSkill AssessmentStaffing Agency
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Senior Management
Hiring Manager
Alexandra Bomberg
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Responsibilities

Own the full cross-sell strategy from Betting/Prediction to Casino
Build structured journeys, incentives, and messaging tailored to US player psychology
Develop automated flows that introduce and convert users into casino sessions
Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto)
Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours
Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles
Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution

Qualification

CRM experienceData analysisBonus strategy designPlayer psychologyA/B testingCRM platformsLifecycle marketingRetention strategiesGrowth marketingSegmentationAutomation tools

Required

4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments
Proven experience designing bonus strategies and managing promotional incentives
Deep understanding of player psychology, with strong insight into US player behaviour
Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing
Hands-on experience with CRM platforms, bonus engines, and automation tools
Ability to turn behavioural data into clear strategies and measurable uplift

Company

Pentasia

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Pentasia is a recruitment agency that offers recruitment, staffing and skill assessment services.
dateFounded in 2001
location
Las Vegas, Nevada, USA
people-size51-200 employees
web-link
https://www.pentasia.com/

Funding

Current Stage
Growth Stage

Recent News

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Company data provided by crunchbase