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BPM-PR Firm · 2 weeks ago

Senior Publicist

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

BPM-PR Firm is a premier public relations agency committed to delivering innovative and impactful communication strategies for a diverse clientele. The Senior Publicist will play a pivotal role in shaping and executing strategic PR campaigns, securing media coverage, and building relationships with journalists and influencers to enhance brand awareness for clients across various industries.

Public Relations & Communications

Growth Opportunities

Responsibilities

Develop and execute strategic PR campaigns to meet client objectives and goals

Liaise on a daily basis with clients, in-house publicists, and the media

Outreach to build new relationships and network within the media

Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients

Monitor the media for closed media placements

Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships

Work as part of a department account team to develop client proposals and implement PR activity strategies

Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals

Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage

Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples

Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads

Prepare regular client reports and attend client meetings

Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients

Assist in researching, writing, and distributing press releases to targeted media

Promote news stories and features to the media

Collate, analyze, and evaluate incoming media coverage

Ensure all media coverage is correct and communicate media placements ongoing to clients

Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions

Attend and promote client events to media and networks

Coordinate and manage client sample mailings

Undertake research for client strategy, press releases, media strategies and present to potential new clients

Manage the PR & Client aspect of possible crisis situations

Manage department interns

Prepare regular client reports and attend client meetings

Qualification

Media relationsStrategic PR campaignsHigh-profile media placementsCrisis communicationMedia monitoring toolsCommunicationCreative thinkerProject managementTeam collaboration