The Knot Worldwide · 1 day ago
Integrated Marketing Director, eCommerce
New York, NY
Full-time
Hybrid
Director/Executive
10+ years expThe Knot Worldwide is a company that champions celebration and is committed to its people. The Integrated Marketing Director, eCommerce will oversee the marketing strategy and execution across all eCommerce business units, driving growth and customer engagement through integrated marketing programs.
Event ManagementEventsInformation TechnologyProfessional ServicesWedding
Responsibilities
Own the eCommerce Marketing Strategy: Building and owning the end-to-end eCom plans across channels, in partnership with channel owners and partners
Develop consumer marketing calendar and programs: Lead the strategic planning, optimization, and execution of the annual e-commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs - traffic, conversion, and AOV
Drive Performance Through Integration: Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross-channel impact
Partner Marketing Plans: Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption
Lead Promotional Strategy: Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and Lifetime value (LTV)
Champion Insights & Analytics: Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness
Oversee Campaign Development: Lead cross-functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance
Foster Cross-Functional Excellence: Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross-functional forums and holistic reviews of the end-to-end business performance monthly and across business reviews
Manage Brand & Product Positioning: Ensure brand positioning and key product differentiators are consistently expressed across all consumer touchpoints and align with evolving customer needs. Building creative messaging strategies to continually optimize performance in the market
Optimize Full-Funnel Marketing: Partner with channel leads to refine the earned/owned/paid mix, ensuring cohesive full-funnel messaging and budget allocation
Executive Communication: Present insights, campaign performance, and forward-looking marketing strategies to senior leadership, influencing decisions at the highest level
Qualification
Required
Bachelor's degree required; MBA or advanced degree preferred
10+ years of experience in brand and integrated marketing, with a strong background in e-commerce, digital performance marketing, and promotional strategy
Proven success optimizing marketing calendars and channel strategies to achieve revenue goals
Demonstrated experience leading cross-functional programs that drive measurable business impact
Deep understanding of digital media, CRM, onsite experience, and conversion optimization
Strong analytical mindset with the ability to translate insights into actionable marketing strategies
Exceptional communication, leadership, and storytelling skills
Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution
Track record of managing and developing high-performing marketing teams
Strong executive presence and the ability to influence across senior leadership and stakeholders
Passion for innovation, collaboration, and continuous performance improvement
Benefits
Flexible vacation
Generous parental leave
Mental wellbeing
Physical health
Financial planning
Engaging perks and discounts
Company
The Knot Worldwide
The Knot Worldwide is a mobile application.
1001-5000 employees
H1B Sponsorship
The Knot Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (3)
2023 (4)
2022 (3)
2021 (6)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Timothy Chi
Vice Chair, Board of Directors
Recent News
Company data provided by crunchbase