Apply on Employer Site

Oakton College · 1 day ago

Marketing Content Manager

Des Plaines, IL

Full-time

Hybrid

Mid Level

$67K/yr - $67K/yr

4+ years exp

Oakton College is seeking a Marketing Content Manager who will develop and execute strategic storytelling and social media content to engage target audiences. The role involves collaborating with various stakeholders, managing content creation across multiple channels, and leading the student brand ambassador program.

Higher Education

Responsibilities

Collaborate with Senior Manager of Content Marketing to implement a content strategy, marketing campaigns and projects to enhance Oakton's brand awareness and support enrollment growth

Source, identify and evaluate content ideas that align with the College's mission, vision, values and strategic priorities. Develop and manage engaging content for various channels (print, social media, website, video, email, etc.) in collaboration with the design, digital and communications teams

Support and promote the consistent use of Oakton's editorial and brand identity. Work with the Senior Manager of Content Marketing to make updates as needed

Act as a trusted partner to campus stakeholders, working closely to create content that supports their goals while maintaining Oakton's brand standards

Serve as a project manager for key marketing initiatives and campus stakeholders, ensuring projects are completed on time and within scope. Consult and provide the team with expert knowledge in current and new media formats and channels, especially digital, that advance Oakton's brand position and enrollment goals

In collaboration with the creative and design team, lead the production of both video and photo projects (such as student interviews, promotional videos, event highlights, etc.) in alignment with the College's Inclusive Storytelling Guidelines

Lead the college's social media strategy, content calendar, and daily management across platforms. Use data to optimize performance and improve engagement and reach, with an emphasis on short-form video

Analyze data to determine campaign and social media effectiveness and provide recommendations. Consistently review and present results to team and clients. Responsible for tracking and reporting on all applicable media

Monitor social media channels for trends and engagement opportunities. Make recommendations for new tools and platforms

Achieve high-quality results on strict deadlines, interpret stakeholder needs and handle multiple assignments simultaneously. Able to look across the institution and make thoughtful recommendations about what content goes where and when

Use a project management system to manage project status, manage priorities and coordinate with cross-functional teams

Develop and manage a student brand ambassador program, recruiting and mentoring students to represent Oakton College on social media and other channels

Provide training and guidance to student ambassadors on effective storytelling and brand representation, ensuring consistency in messaging

Perform job related duties as assigned

Qualification

Social media managementContent creationProject managementVideo productionPhotographyDigital marketingDesign toolsTraining othersDiversity awarenessTeam collaborationStorytelling

Required

Bachelor's degree required

Four (4) years of project management experience in a marketing and communications environment

Enthusiastic, curious storyteller who takes initiative and collaborates well in a team environment

Proven ability to create compelling content for various digital channels

Two (2) years' experience in social media management required

Knowledge of social media analytics and digital marketing trends

Ability to work with a diverse group of faculty, staff and students

Strong project management skills

Preferred

Major in Marketing, Communications, Journalism, English or related field, or an equivalent combination of training and experience from which comparable knowledge and abilities can be acquired

Video and photography experience

Experience with design tools (such as Adobe Creative Suite, Canva, video editing software, etc.)

Experience using project management tools

Experience leading and/or training other content creators (i.e. leading a production team, editing writers, managing freelancers or working with social media influencers)