Digitas North America · 8 hours ago
Manager, Search Marketing
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $115K/yr
5+ years expDigitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Manager of Search Marketing will lead a team of analysts to manage SEM campaigns, establish performance metrics, and foster relationships with clients and vendors.
Marketing & Advertising
Responsibilities
Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day-to-day internal team’s work on bid strategy optimization and testing
Establishing and driving paid search best practices for team to assimilate across tactics and activations
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Ensuring that analysts are effectively developing and optimizing campaigns for added value
Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and environments
Active knowledge sharing with capability and broader agency
Qualification
Required
A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
Strong familiarity with the digital environment and a clear understanding of media planning and buying process
Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel)
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Stellar communication and presentation skills - you're poised, articulate and convincing
Willingness to travel as needed - you're open to new places, new faces and new ideas
Preferred
Prior experience managing direct report(s)
Multi-channel knowledge and DoubleClick search expertise
Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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