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Zenith · 14 hours ago

Associate Director, National Video Investment

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$120K/yr - $125K/yr

6+ years exp

Zenith is a full-service media agency that focuses on driving tangible business outcomes for clients. The Associate Director, National Video Investment will oversee the negotiation and purchase of national video activities, ensuring adherence to client guidelines while managing a team to deliver effective marketing strategies.

AdvertisingMarketing

Responsibilities

Delegate and supervise workflow within group, determine priorities, and follow up with staff

Negotiate, purchase and recommend national video activity

Identify, develop and deliver high-value interactive strategies, value proposition, competitive advantage, ROI analysis and market research findings to clients

Create and present recommendations to client and strategy teams regarding buys and new opportunities

Estimate delivery for all target demographics

Manage adherence to client guidelines

Negotiate and execute value added opportunities

Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

Monitor performance of buys using current rating information. Secure compensation weight for projected underdelivery

Assess/negotiate makegoods

Evaluate post-analyses and secure compensation weight for any underdelivery

Meet all due dates for buys, post-analyses, and assigned projects

Communicate regularly with national television representatives and management

Develop and maintain strong relationships with vendors

Develop cost per points, competitive checks and group projects

Contribute to training and development of Supervisors, Negotiators, and Assistant Negotiators

Be on top of latest industry trends and marketplace conditions, and communicate these to clients

Motivate and manage Interactive team in the creation, development and execution of marketing strategies, solutions, tactics and programs

Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner

Ensure team delivers upon objectives within budget and time parameters

Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner

Demonstrate problem solving and intervention when necessary

Qualification

Media negotiationVideo strategy developmentClient relationship managementSupervisory experienceAnalytical skillsMS Office proficiencyPresentation skillsInterpersonal skillsOrganizational skillsProblem-solving skills