The Standard Spa, Miami Beach · 2 weeks ago
Director of Marketing & Programming
The Standard Spa, Miami Beach - MIAMI BEACH, FL 33139
Full-time
Onsite
Director/ExecutiveThe Standard Spa, Miami Beach is seeking a Director of Marketing & Programming to lead the property’s storytelling and oversee various marketing initiatives. This role involves managing cultural programming, creative direction, and digital presence while ensuring seamless execution of events that align with the brand's identity.
Hospitality
Responsibilities
Partner with Sales, F&B, Spa, Membership, Retail, and Catering & Events to create and execute marketing and programming initiatives that elevate the guest experience and meet revenue goals
Develop and manage strategic marketing plans, overseeing the annual Sales & Marketing budget
Lead cultural programming and brand-aligned events, pop-ups, and partnerships, especially during peak cultural moments like Art Basel, Miami Music Week, Swim Week, and major holidays
Manage communications and promotions, including guest and member updates, cultural calendars, and brand campaigns
Oversee property digital and social initiatives: database growth, ad campaigns, engagement, and online reputation management
Provide creative direction and manage production of collateral, campaigns, and promotional materials
Collaborate with PR partners to maximize coverage, build press value, and secure strategic media opportunities
Book and manage talent, artists, and partners for activations, ensuring alignment with brand and guest expectations
Oversee guest list management, event production, and property activations from concept to execution
Support Human Resources on culture collateral, internal communications, and brand standards
Partner with the GM and PR team on any crisis communications or sensitive brand messaging
Maintain financial records for campaigns and events, including reconciliations, reporting, and vendor management
Qualification
Required
Proven marketing expertise with both strategic vision and creative flair
Detail-oriented with strong organizational and project management skills
Exceptional copywriting and communication (verbal & written)
Strength in analytics, reporting, and ROI-driven strategy
Ability to lead creative direction with passion and pride
Proficiency in PPC, SEO, paid search & social campaigns
Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator)
MS Office proficiency
Weekend and evening availability for major events and programming
Company
The Standard Spa, Miami Beach
Located on Belle Isle, steps away from the action on South Beach, The Standard Spa, Miami Beach is less a “hotel,” and more a spa with guest rooms.
Founded in 2011Miami Beach, FL, US
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase