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Single Grain | Start Growing · 2 weeks ago

Paid Media Associate Director

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Single Grain is a fast-moving, AI-driven, award-winning digital marketing agency that has been helping top brands grow since 2009. They are seeking a Paid Media Associate Director to lead the strategy and execution of paid media campaigns, mentor the team, and drive results for a diverse portfolio of clients through innovative technologies and data-driven insights.

AdvertisingDigital MarketingEventsMarketingSaaSSocial MediaSocial Media MarketingWeb Design

Growth Opportunities

Responsibilities

Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets

Implement and execute campaigns, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail

Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, creatives, audiences, etc.) to continuously improve performance and identify key drivers of success

Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge

Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, unlock new efficiencies, and build new department processes

Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations

Contribute to the development of overall paid media strategies, providing strategy and recommendations based on performance data and industry trends

Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations

Act as a paid media subject matter expert on sales calls, engaging with prospective clients to answer their questions and provide strategic insights and recommendations for their future paid media initiatives

Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts

You will be client-facing and need to be a strong communicator - able to communicate with both tactical and strategic clients - connecting marketing performance to revenue

Lead a team of high-performing paid media professionals to deliver strategic plans to key stakeholders

Provide department process support and growth

Assist in Paid Media sales opportunities and audits

Lead department training sessions

Qualification

Paid Media ManagementGoogle AdsData AnalysisA/B TestingAI TechnologiesCommunication SkillsLeadership SkillsAnalytics PlatformsOrganizational SkillsStrategic ThinkingPresentation Skills

Required

Minimum of 8 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads

Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI

Deep understanding of paid media best practices, platform-specific features, and optimization techniques

Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights

Experience in designing and implementing effective A/B testing strategies

A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions

Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment

Strong communication and presentation skills

Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives

Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools

Leadership skills and a drive to uplevel everyone around you

Preferred

Bonus points for Pinterest, Snapchat, Reddit, X, and Amazon ads

Benefits

Comprehensive Health Coverage – Medical, dental, and vision plans for you and your family.

Flexible PTO – Take the time you need to recharge and stay at your best.

Home Office Stipend – Set up your workspace just the way you like it.

Top-Notch Equipment – MacBook provided to ensure you have the tools to excel.

Learn from the Best – Collaborate with industry-leading experts who will keep you forward-thinking and ahead of the AI curve.

Company

Single Grain | Start Growing

Single Grain is an award-winning digital marketing agency that has been dedicated to drive persistent growth for remarkable companies like Amazon, Uber and Salesforce since 2009.

Founded in 2005

Los Angeles, California, USA

51-200 employees