Illumina · 3 weeks ago
Senior Marketing Project Manager
US - California - San Diego
Full-time
Onsite
Senior Level
$88K/yr - $132K/yr
5+ years expIllumina is a company focused on expanding access to genomic technology to improve health equity globally. They are seeking a Senior Marketing Project Manager to lead integrated marketing and digital initiatives, combining project management and digital strategy to optimize campaign execution and drive innovation.
BiotechnologyGeneticsHealth CareMedical
No H1B
Responsibilities
Manage marketing projects and digital programs from planning through execution
Execute and optimize campaigns across major paid media platforms (LinkedIn Campaign Manager, Google Ads, Meta Business Suite) and explore emerging channels for growth opportunities
Develop and implement integrated marketing strategies and multi-channel campaigns
Possess expertise in lead nurtures, guiding prospects through tailored customer journeys and targeted marketing content to maximize engagement and conversion
Lead A/B testing and optimization initiatives for paid media campaigns, including audience segmentation, creative variations, and landing page performance. Select and deploy optimal content for each channel; manage regional digital assets including websites
Provide recommendations on budget allocation across paid media channels to maximize ROI, while tracking spend and performance
Localize content in partnership with global and regional teams, ensuring alignment with guidelines. Creatively market content across paid channels, ensuring messaging resonates with target audiences and drives engagement
Consolidate best practices and facilitate cross-regional adoption of technology and channels
Track campaign execution, manage budgets, and report ROI. Report on key performance indicators (KPIs) for paid media campaigns, including CTR, CPL, conversion rates, and pipeline contribution
Qualification
Required
Manage marketing projects and digital programs from planning through execution
Execute and optimize campaigns across major paid media platforms (LinkedIn Campaign Manager, Google Ads, Meta Business Suite) and explore emerging channels for growth opportunities
Develop and implement integrated marketing strategies and multi-channel campaigns
Possess expertise in lead nurtures, guiding prospects through tailored customer journeys and targeted marketing content to maximize engagement and conversion
Lead A/B testing and optimization initiatives for paid media campaigns, including audience segmentation, creative variations, and landing page performance. Select and deploy optimal content for each channel; manage regional digital assets including websites
Provide recommendations on budget allocation across paid media channels to maximize ROI, while tracking spend and performance
Localize content in partnership with global and regional teams, ensuring alignment with guidelines. Creatively market content across paid channels, ensuring messaging resonates with target audiences and drives engagement
Consolidate best practices and facilitate cross-regional adoption of technology and channels
Track campaign execution, manage budgets, and report ROI. Report on key performance indicators (KPIs) for paid media campaigns, including CTR, CPL, conversion rates, and pipeline contribution
Preferred
5+ years of experience in marketing or digital programs
Bachelor's degree required; MBA or advanced degree preferred. Degree in Business, Marketing, Technical field, or Life Sciences is a plus
Proven track record in project management and digital program execution
Experience with CRM, marketing automation, and MarTech systems
Seeking a self-starter with strong analytical, organizational, and problem-solving skills
Excellent communication and interpersonal skills; ability to work cross-functionally
High emotional intelligence and adaptability in dynamic environments
Proficiency in Microsoft Office; Hive9, WorkFront and Salesforce.com experience a plus
Must be local to San Diego or willing to relocate
Benefits
Access to genomics sequencing
Family planning
Health/dental/vision
Retirement benefits
Paid time off
Company
Illumina
Illumina is an innovative technology and revolutionary assays aiming the analyze genetic variation and function.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.28BKey Investors
Bank of America
2024-09-06Post Ipo Debt· $500M
2023-01-04Post Ipo Debt· $750M
2000-07-28IPO
Leadership Team
Steven Barnard
Chief Technology Officer, Head of Research & Product Development
Jenny Lei Zheng
SVP & GM of Greater China
Recent News
Company data provided by crunchbase