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Velosio · 1 day ago

Client Marketing Manager

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Velosio is a values-driven organization focused on delivering an outstanding employee experience. The Client Marketing Manager will lead client marketing efforts, partnering closely with sales teams to drive expansion through strategic account initiatives.

ComputerSoftware

Growth Opportunities

Responsibilities

Develop and execute account-based marketing plans for key strategic accounts

Partner with Client Account Managers to identify whitespace and map buying centers

Design multi-threaded nurture programs tailored to client lifecycle and needs

Operationalize the Client Engagement Intelligence Loop to transform passive content consumption into real-time, high-intent sales signals, to fuel pipeline acceleration based on confirmed client interest

Translate client insights, as well as Microsoft’s complex incentives, product portfolio, and licensing and product documentation into clear business value through integrated campaigns across email, webinars, events, and content

Oversee on-boarding packages, client evidence creation, reputation management, and client appreciation

Collaborate with Shared Services for creative and event execution, and Tech & Ops for HubSpot build, QA, and data/reporting/optimization

Measure and optimize campaigns with A/B testing and conversion tracking

Define KPIs for client programs including pipeline and bookings

Maintain dashboards and provide actionable insights to stakeholders

Refine audience segmentation and scoring with Marketing Ops

Qualification

Account-Based MarketingCampaign DesignHubSpot ExpertiseCRM ExpertiseAnalytical MindsetEmail CampaignsEvent ManagementRelationship BuildingStorytelling Capabilities