Propelled Brands · 2 weeks ago
Creative Copy Director
Carrollton, TX
Full-time
Onsite
Director/Executive
8+ years expPropelled Brands is a multi-brand platform company focused on franchise brands. They are seeking an innovative and visionary Creative Copy Director to lead the voice, tone, and storytelling of their brands across all platforms, ensuring that all communications are strategic, creative, and authentic.
AdvertisingMarketing
Responsibilities
Serve as the steward of our brand voice. Conceptualize, develop, and implement a cohesive and compelling copy strategy across all channels
Lead, coach, and develop a team of talented copywriters, fostering creativity and accountability
Leverage your strategic storytelling skills to create compelling narratives (press releases, key messages, and other communications) that drive media interest and brand reputation
Balance the art of storytelling with the science of search - ensuring all content is optimized for SEO and emerging AIEO practices
Work hand-in-hand with Marketing, Creative Design, Product, and PR partners to ensure our verbal identity is consistent and powerful
Serve as the final gatekeeper for brand voice, ensuring clarity, accuracy, and excellence in all written materials
Qualification
Required
8+ years of professional experience in copywriting, content strategy, or related fields
3+ years in a creative leadership role, managing and mentoring teams
Strong portfolio showcasing creative and strategic copy across multiple channels
Proven expertise in SEO and AIEO content optimization
Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, Creative Writing, or related field
Exceptional writing, editing, and proofreading skills
Strategic thinker who can translate business goals into compelling creative concepts
Collaborative mindset with strong cross-functional communication skills
Curiosity and openness to innovation, including AI's evolving role in content and search
Must reside in the Dallas metroplex
Preferred
Background in PR or publishing (editorial) highly desirable
Benefits
Employer sponsored medical and dental plans
Voluntary benefits such as vision, critical illness, accident, and pet insurance
100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
Retirement Savings employer match up to 3% and 100% vested
Generous paid time off policies
Paid Parental Leave for mothers and fathers
Company
Propelled Brands
Propelled Brands is the corporate umbrella under which service industry franchise brands operate and grow.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-03-01Series Unknown
Leadership Team
Catherine Monson
Chief Executive Officer
Jason White
Chief Financial Officer
Recent News
2025-11-20
Company data provided by crunchbase