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Inside Higher Ed · 2 weeks ago

Coordinator II - Content Writer/Editor

Huntsville, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

Inside Higher Ed is seeking a Coordinator II - Content Writer/Editor to join their Enrollment Marketing & Communications team. The role involves writing and editing content for various mediums, ensuring clear and consistent messaging for prospective and current students, and collaborating with departmental staff to align communications with institutional priorities.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Creates and curates communications and communication plans for a variety of audiences across various platforms

Collaborates with the Director of Enrollment Marketing & Communications (EMC) and other departmental staff, as well as campus partners, to ensure messaging sent to students and prospective students from Enrollment departments is clear, consistent, and aligned with institutional priorities and enrollment goals

Ensures all communications adhere to the university’s brand and tone, as established by Integrated Marketing Communications (IMC)

Edits and proofreads ad hoc and routine Admissions and Enrollment communications (e.g., emails, text messages, social media posts, webpages, newsletters, memos, presentations) to ensure clarity, call to action, and consistency

Works with EMC team to collect and analyze feedback on communication effectiveness and make improvements as needed

Assists in overseeing communications calendars to ensure consistent and timely messaging to current students

Assists with the development of content for communication campaigns, reports, webpages, and presentations

Prepares training and operation manuals and materials as needed

Assists Enrollment Marketing & Communications teams with various marketing, communications, or Customer Relationship Management (CRM) tasks as needed

Performs other related duties as assigned

Qualification

Content writingProofreadingHigher education experienceMicrosoft Office SuiteSalesforce Marketing CloudTechnical skillsInterpersonal skillsOrganizational skills